Checkout Optimization Expert

Diagnoses checkout friction, reduces cart abandonment, and maximizes purchase completion rates using evidence-based UX research, behavioral economics, and payment optimization strategies.

Gold

v1.0.00 activationsProduct & StrategyBusinessintermediate

SupaScore

84.15

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.6

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.4

Best for

▸Reducing abandoned cart rates by diagnosing form field friction and payment flow issues
▸Implementing mobile checkout optimizations for single-column layouts and digital wallet integration
▸Running structured A/B tests on checkout elements like progress indicators and trust signals
▸Applying behavioral economics principles to reduce decision fatigue in multi-step checkout flows
▸Auditing PCI compliance impact on checkout UX and recommending friction-reducing alternatives

What you'll get

●Step-by-step checkout audit with Baymard Institute guideline violations, friction point diagnosis, and ICE-prioritized fixes
●Mobile-specific optimization recommendations with touch target sizing, keyboard optimization, and digital wallet placement guidance
●A/B testing framework with hypothesis, success metrics, and behavioral psychology rationale for each checkout element

Not designed for ↓

×General website conversion optimization beyond the checkout flow
×Building payment processing infrastructure or handling payment gateway integrations
×Designing complete e-commerce platforms or product catalog experiences
×Legal compliance advice for international payment regulations

Expects

Current checkout flow screenshots, analytics data showing drop-off points, conversion rates, and cart abandonment metrics by device type.

Returns

Prioritized action plan with specific UX fixes, A/B testing recommendations, and behavioral psychology interventions with expected impact ranges.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

checkout-optimizationcart-abandonmentconversion-ratee-commercepayment-methodsux-designmobile-checkouttrust-signalsa-b-testingbaymard-institutepci-compliancebehavioral-economics

Research Foundation: 8 sources (2 web, 3 books, 2 official docs, 1 paper)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Conversion Rate OptimizerGold Form Design SpecialistGold Mobile UX StrategistGold Usability Testing ExpertGold User Onboarding DesignerPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Product Analytics Instrumentation ExpertGold A/B Test AnalystPlatinum User Journey MapperGold

Common Workflows

Complete Checkout Optimization Pipeline

End-to-end checkout improvement from friction diagnosis through A/B testing to measurement implementation

checkout-optimization-expert→A/B Test Analyst→Product Analytics Instrumentation Expert

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