GA4 Event Tracking

Design and implement comprehensive Google Analytics 4 event tracking strategies with proper taxonomy, data layer architecture, and consent-aware measurement.

Gold

v1.0.00 activationsData & AnalyticsTechnologyadvanced

SupaScore

83.4

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.5

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.2

Best for

▸Implementing complete GA4 event tracking for e-commerce purchase funnels with item-scoped parameters
▸Setting up enhanced e-commerce tracking with proper dataLayer architecture and GTM configuration
▸Designing consent-aware measurement strategies with Google Consent Mode v2 integration
▸Creating measurement plans that map business KPIs to custom events and parameters
▸Configuring BigQuery export with proper event taxonomy and parameter cardinality planning

What you'll get

●Detailed measurement plan document mapping business questions to specific GA4 events, parameters, and custom dimensions with implementation priority matrix
●Step-by-step GTM container configuration guide with tag templates, trigger logic, and variable setup for complete e-commerce tracking
●Technical implementation specification including dataLayer schema, consent mode configuration, and BigQuery export setup with validation testing procedures

Not designed for ↓

×Basic Google Analytics Universal Analytics (UA) implementation or migration planning
×Social media analytics or advertising platform tracking outside of GA4 scope
×General web development or frontend coding without analytics context
×Data visualization or dashboard creation in tools other than GA4's native reports

Expects

Clear business objectives, existing website/app architecture details, current tracking setup, and specific measurement requirements including conversion goals and key user actions.

Returns

Complete implementation plan including measurement framework, event taxonomy, GTM configuration steps, dataLayer specifications, and consent mode setup with testing validation steps.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

ga4google-analyticsevent-trackinggoogle-tag-managergtmconsent-modee-commerce-trackingbigqueryweb-analyticsmeasurement-plandata-layer

Research Foundation: 7 sources (5 official docs, 1 industry frameworks, 1 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

BigQuery Analytics ExpertGold Conversion Rate OptimizerGold GDPR Compliance AuditorGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Marketing Attribution AnalystGold Customer Lifecycle Marketing StrategistGold Privacy-Safe Measurement AnalystGold

Common Workflows

Complete GA4 E-commerce Implementation

End-to-end e-commerce analytics setup from event planning through data analysis and optimization

ga4-event-tracking→BigQuery Analytics Expert→Conversion Rate Optimizer

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