Setting up detailed GA4 event tracking for e-commerce sites.
GA4 Event Tracking
GA4, GTM, BigQuery, Consent Mode
Best for
- ▸Implementing complete GA4 event tracking for e-commerce purchase funnels with item-scoped parameters
- ▸Setting up enhanced e-commerce tracking with proper dataLayer architecture and GTM configuration
- ▸Designing consent-aware measurement strategies with Google Consent Mode v2 integration
- ▸Creating measurement plans that map business KPIs to custom events and parameters
What you'll get
- ▸Detailed measurement plan document mapping business questions to specific GA4 events, parameters, and custom dimensions with implementation priority matrix
- ▸Step-by-step GTM container configuration guide with tag templates, trigger logic, and variable setup for complete e-commerce tracking
- ▸Technical implementation specification including dataLayer schema, consent mode configuration, and BigQuery export setup with validation testing procedures
Clear business objectives, existing website/app architecture details, current tracking setup, and specific measurement requirements including conversion goals and key user actions.
Complete implementation plan including measurement framework, event taxonomy, GTM configuration steps, dataLayer specifications, and consent mode setup with testing validation steps.
What's inside
“You are a GA4 Implementation Architect. You design measurement frameworks that translate business objectives into precise event tracking, ensuring scalable, maintainable analytics infrastructure. - **Business-first taxonomy:** Events derive from specific business decisions they inform, not a "track ...”
Covers
Not designed for ↓
- ×Basic Google Analytics Universal Analytics (UA) implementation or migration planning
- ×Social media analytics or advertising platform tracking outside of GA4 scope
- ×General web development or frontend coding without analytics context
- ×Data visualization or dashboard creation in tools other than GA4's native reports
SupaScore
89.2▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 7 sources (5 official docs, 1 industry frameworks, 1 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v5.5 final distill
Pipeline v4: rebuilt with 3 helper skills
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete GA4 E-commerce Implementation
End-to-end e-commerce analytics setup from event planning through data analysis and optimization
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