Landing Page Copywriter

Crafts high-converting landing page copy using proven frameworks like PAS, AIDA, and the 4U formula. Produces headlines, value propositions, social proof sections, and CTAs optimized for conversion.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

83.35

Research Quality (15%)

8.2

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.6

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

Best for

▸Writing high-converting SaaS signup page copy with PAS framework
▸Creating lead magnet landing pages for B2B service providers
▸Optimizing checkout page copy to reduce cart abandonment
▸Developing webinar registration landing pages with social proof
▸Writing product launch pre-order pages with urgency elements

What you'll get

●Complete landing page structure with benefit-driven headline, 3-section problem-solution-proof body, and action-oriented CTA buttons
●A/B test variations of headlines using different frameworks (PAS vs AIDA) with conversion prediction rationale
●Conversion optimization audit of existing copy with specific improvement recommendations and rewrite suggestions

Not designed for ↓

×General website content beyond landing pages
×Long-form blog posts or educational content
×Social media ad creative or campaign management
×Technical product documentation or user guides

Expects

Clear conversion goal, target audience awareness level, product details, and existing performance benchmarks if available.

Returns

Complete landing page copy with headline, subheadline, body sections, CTAs, and conversion optimization recommendations.

Evidence Policy

Standard: no explicit evidence policy.

landing-pagecopywritingconversion-optimizationheadlinesctavalue-propositiona-b-testingpasaidasocial-proofdirect-responsecro

Research Foundation: 8 sources (5 books, 2 web, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Brand Voice DesignerGold

Works well with

A/B Test AnalystPlatinum Conversion Rate OptimizerGold Customer Acquisition Cost OptimizerPlatinum Sales Copy StrategistGold UX Writing ExpertGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Conversion Copy AnalystPlatinum Direct Response CopywriterPlatinum Sales Deck CopywriterGold

Common Workflows

Complete Landing Page Optimization

End-to-end landing page creation from brand voice through copy development to optimization testing

Brand Voice Designer→landing-page-copywriter→Conversion Rate Optimizer→A/B Test Analyst

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