Brand Voice Designer

Develops comprehensive brand voice documentation including tone attributes, writing guidelines, channel-specific adaptations, and consistency audit frameworks. Creates actionable voice guides that teams can immediately apply.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

82.65

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.4

Completeness (10%)

8.2

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

Best for

▸Creating comprehensive brand voice guidelines for new product launches
▸Developing channel-specific tone adaptations for omnichannel B2B communications
▸Building voice audit frameworks to ensure consistency across distributed content teams
▸Designing voice attribute systems for brand refresh or merger integration projects
▸Creating actionable writing style guides for remote content teams and agencies

What you'll get

●Voice attribute chart with 3-5 dimensions mapped on spectrums, each with concrete do/don't examples and 1-10 scale positioning
●Channel-specific tone matrix showing voice adaptations for website, email, social media, support, and product UI contexts
●Comprehensive style guide covering grammar preferences, vocabulary choices, sentence structure guidelines, and inclusive language standards

Not designed for ↓

×Writing actual marketing copy or content (creates the guidelines, not the content)
×Visual brand identity design or logo creation
×Social media content calendar planning or post scheduling
×SEO keyword research or technical content optimization

Expects

Brand strategy documents, target audience profiles, existing content samples, and competitive positioning context to inform voice development.

Returns

Complete brand voice documentation including voice attribute charts, tone variation matrices, style guides, and consistency audit frameworks ready for team implementation.

Evidence Policy

Standard: no explicit evidence policy.

brand-voicetone-of-voicebrand-guidelinescontent-strategywriting-guidelinesbrand-personalitychannel-adaptationvoice-auditstyle-guideinclusive-language

Research Foundation: 7 sources (1 academic, 4 books, 1 official docs, 1 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Brand Positioning ExpertGold Content Marketing StrategistGold Technical Documentation WriterGold UX Writing ExpertGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Identity DesignerGold Content Brief ArchitectGold Social Media CopywriterPlatinum

Common Workflows

Complete Brand Voice Implementation

Full brand voice development from positioning strategy through guideline creation to content brief templates that operationalize the voice

Brand Positioning Expert→brand-voice-designer→Content Brief Architect

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