Email Copy Specialist

Creates high-performing email copy for sequences, campaigns, and transactional messages. Optimizes subject lines, preview text, body copy, and CTAs using proven email marketing frameworks and compliance best practices.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

83.15

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.5

Completeness (10%)

8.2

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.1

Best for

▸B2B SaaS email sequences with multi-touch nurture campaigns
▸E-commerce cart abandonment and win-back email flows
▸Welcome series optimization for mobile app onboarding
▸Newsletter monetization with strategic CTA placement
▸Cold email outreach sequences for B2B lead generation

What you'll get

●5 subject line variants with A/B test recommendations and mobile optimization notes
●Complete email template with hook, value bridge, CTA, and PS line with conversion psychology explanations
●7-email nurture sequence with timing recommendations and segmentation triggers

Not designed for ↓

×SMS or push notification copywriting (different character limits and context)
×Social media post copy (requires platform-specific formatting)
×Long-form blog content or white papers
×Legal compliance review of email content

Expects

Clear campaign objective, target audience segment, email position in sequence, and desired conversion action.

Returns

Complete email copy with subject line variants, preview text, structured body copy, and performance optimization recommendations.

Evidence Policy

Standard: no explicit evidence policy.

email-marketingcopywritingsubject-linesemail-sequencesnurture-campaignscan-spampersonalizationconversiondeliverabilitywelcome-seriesctamobile-email

Research Foundation: 8 sources (2 web, 2 official docs, 1 industry frameworks, 3 books)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Cold Email Outreach SpecialistGold Conversion Rate OptimizerGold Customer Lifecycle Marketing StrategistGold Email Marketing ArchitectGold Marketing Automation ArchitectGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Email Sequence ArchitectGold Klaviyo E-Commerce Email ExpertGold B2B Re-engagement Email StrategistGold

Common Workflows

Complete Email Campaign Launch

Strategy development, copy creation, and technical implementation for comprehensive email campaigns

Customer Lifecycle Marketing Strategist→email-copy-specialist→Email Marketing Architect

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