Browse Skills

Writes conversion-optimized web copy — landing pages, product pages, hero sections — using CRO frameworks and UX writing principles.

Designs, documents, and maintains comprehensive brand tone of voice guidelines. Creates voice and tone systems that scale across teams, channels, and touchpoints while maintaining brand consistency.

Masters narrative structures and storytelling frameworks to create compelling brand stories, customer narratives, and content arcs. Applies proven story architectures from Hollywood, journalism, and behavioral science to marketing and business communication.

Crafts memorable taglines, slogans, and brand catchphrases that distill complex value propositions into punchy, repeatable phrases. Uses proven linguistic techniques including phonetic devices, semantic compression, and memorability frameworks.

Writes professional press releases following AP style and modern PR distribution best practices. Structures announcements for maximum media pickup, incorporating newsworthiness criteria, quote placement, and boilerplate optimization.

Creates high-converting B2C copy using proven frameworks — for ads, emails, landing pages, and campaigns.

Creates platform-native social content — Instagram, TikTok, LinkedIn, X — with hook variants, algorithm awareness, and posting strategy.