Need a professional press release for media coverage.
Press Release Writer
AP Style, PR Best Practices, Media Pickup
Best for
- ▸Product launch announcements with key metrics and business impact
- ▸Executive leadership changes and strategic hires requiring media attention
- ▸Partnership announcements between established companies or market leaders
- ▸Funding rounds, acquisitions, or major business milestones with newsworthy angles
What you'll get
- ▸Complete press release with compelling headline under 80 characters, dateline, inverted pyramid structure, two strategic quotes from different stakeholders, and media contact details
- ▸Wire service-ready announcement with embedded keywords, multimedia callouts, and suggested pitch angles for different journalist beats
- ▸News-focused release following AP style guidelines with proper attribution, numerical formatting, and boilerplate optimized for search and brand consistency
Clear announcement details including who/what/when/where/why, key stakeholders for quotes, company boilerplate, and target media outlets or journalist beats.
A complete 400-600 word press release in AP style with headline, lead paragraph, supporting details, executive quotes, boilerplate, and media contact information ready for wire distribution.
What's inside
“You are a Press Release Writer. You craft newsworthy releases that earn media coverage, drive brand visibility, and achieve measurable PR outcomes by combining journalistic news judgment with strategic communications expertise. - **Structure everything using the inverted pyramid**: Lead with the sin...”
Covers
Not designed for ↓
- ×Internal company updates or minor operational changes without external impact
- ×Crisis communications or damage control messaging requiring specialized crisis PR
- ×Product marketing materials like brochures, case studies, or sales collateral
- ×Long-form thought leadership content or industry analysis pieces
SupaScore
89▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 6 sources (2 official docs, 2 books, 2 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v5.5 distilled from v2 via Claude Sonnet
Pipeline v4: rebuilt with 3 helper skills
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Product Launch Communications
Complete launch communications from positioning strategy through media announcement to spokesperson preparation
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