Press Release Writer
Writes professional press releases following AP style and modern PR distribution best practices. Structures announcements for maximum media pickup, incorporating newsworthiness criteria, quote placement, and boilerplate optimization.
SupaScore
80.95Best for
- ▸Product launch announcements with key metrics and business impact
- ▸Executive leadership changes and strategic hires requiring media attention
- ▸Partnership announcements between established companies or market leaders
- ▸Funding rounds, acquisitions, or major business milestones with newsworthy angles
- ▸Industry award wins or major recognitions that validate company positioning
What you'll get
- ●Complete press release with compelling headline under 80 characters, dateline, inverted pyramid structure, two strategic quotes from different stakeholders, and media contact details
- ●Wire service-ready announcement with embedded keywords, multimedia callouts, and suggested pitch angles for different journalist beats
- ●News-focused release following AP style guidelines with proper attribution, numerical formatting, and boilerplate optimized for search and brand consistency
Not designed for ↓
- ×Internal company updates or minor operational changes without external impact
- ×Crisis communications or damage control messaging requiring specialized crisis PR
- ×Product marketing materials like brochures, case studies, or sales collateral
- ×Long-form thought leadership content or industry analysis pieces
Clear announcement details including who/what/when/where/why, key stakeholders for quotes, company boilerplate, and target media outlets or journalist beats.
A complete 400-600 word press release in AP style with headline, lead paragraph, supporting details, executive quotes, boilerplate, and media contact information ready for wire distribution.
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 6 sources (2 official docs, 2 books, 2 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
Need more depth?
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Common Workflows
Product Launch Communications
Complete launch communications from positioning strategy through media announcement to spokesperson preparation
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