Tone of Voice Architect

Designs, documents, and maintains comprehensive brand tone of voice guidelines. Creates voice and tone systems that scale across teams, channels, and touchpoints while maintaining brand consistency.

Gold

v1.0.00 activationsCopywritingContent Creationadvanced

SupaScore

82.2

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.1

Completeness (10%)

8.8

User Satisfaction (20%)

Decision Usefulness (15%)

7.7

Best for

▸Building comprehensive brand voice guidelines from scratch for scaling companies
▸Auditing existing brand voice inconsistencies across channels and fixing them
▸Creating channel-specific tone adaptations while maintaining core brand identity
▸Training content teams to write consistently on-brand across all touchpoints
▸Documenting voice principles that survive team changes and organizational growth

What you'll get

●Complete brand voice guide with 5 positioning scales, 3-5 core principles, channel-specific adaptations, and 15+ annotated before/after examples
●Voice persona with specific vocabulary preferences, sentence structure guidelines, and behavioral characteristics that inform all content decisions
●Team training toolkit with quick-reference cards, decision trees for edge cases, and practical exercises for voice consistency practice

Not designed for ↓

×Writing actual marketing copy or content (that's execution, not framework design)
×One-off style edits or proofreading individual pieces of content
×Visual brand identity design like logos, colors, or typography systems
×Technical writing standards for developer documentation or API guides

Expects

Clear brand values, target audience description, and examples of existing brand communications across multiple channels.

Returns

A complete tone of voice system with positioning scales, channel guidelines, word banks, annotated examples, and team training materials.

Evidence Policy

Standard: no explicit evidence policy.

tone-of-voicebrand-voicestyle-guidebrand-consistencycopywriting

Research Foundation: 6 sources (3 books, 2 industry frameworks, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Brand Positioning ExpertGold

Works well with

Brand Identity DesignerGold Content Marketing StrategistGold Email Copy SpecialistGold Social Media CopywriterPlatinum UX Writing ExpertGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Manifesto WriterGold Storytelling Framework ExpertGold UX Microcopy SpecialistGold

Common Workflows

Complete Brand Voice System

Establish brand positioning, build comprehensive voice framework, then execute content strategy with consistent voice across all channels

Brand Positioning Expert→tone-of-voice-architect→Content Marketing Strategist

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