B2C Social Media Copywriting

Creates platform-native social content — Instagram, TikTok, LinkedIn, X — with hook variants, algorithm awareness, and posting strategy.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

Research Quality (15%)

Prompt Engineering (25%)

Practical Utility (15%)

Completeness (10%)

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸Instagram carousel posts with hook variants for product launches
▸TikTok video scripts with trending sound integration for brand awareness
▸LinkedIn thought leadership posts optimized for professional services
▸X thread sequences for SaaS feature announcements
▸Platform-specific content pillars for consistent brand presence

What you'll get

●Instagram carousel with 5 slides, each with specific copy, hashtag strategy, and CTA placement optimized for saves
●TikTok video script with 3-second hook, pattern interrupts at 7 and 12 seconds, and text overlay suggestions
●LinkedIn post under 210 characters with storytelling framework, professional tone, and comment-baiting question

Not designed for ↓

×Generic cross-platform posts that work everywhere
×Paid advertising copy for social media ads
×Long-form blog content or email newsletters
×Community management or customer service responses

Expects

Platform specification, target audience details, content goal (awareness/trust/conversion), and brand voice guidelines or examples.

Returns

Platform-native copy with hook variants, optimal formatting for each platform's algorithm, and specific posting strategy recommendations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

copywritingsocial-mediainstagramlinkedintiktok

Research Foundation: 8 sources (4 official docs, 2 community practice, 2 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/14/2026

Initial version

Works well with

Content Marketing StrategistGold Instagram Marketing StrategistGold LinkedIn Strategy ArchitectGold Social Media Strategy ArchitectGold TikTok Marketing StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Voice DesignerGold Conversion Copy AnalystPlatinum Storytelling Framework ExpertGold

Common Workflows

Social Media Launch Campaign

Design brand voice, create platform-native copy, then build comprehensive posting strategy

Brand Voice Designer→b2c-social-media-copywriting→Social Media Strategy Architect

Activate this skill in Claude Code

Start Free to Activate This Skill