B2C Marketing Copywriting

Creates high-converting B2C copy using proven frameworks — for ads, emails, landing pages, and campaigns.

Gold

v1.0.02 activationsCopywritingContent Creationintermediate

SupaScore

Research Quality (15%)

Prompt Engineering (25%)

Practical Utility (15%)

Completeness (10%)

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸Facebook and Instagram ad primary text that drives clicks and conversions
▸Email subject lines and body copy for product launches and promotions
▸Landing page headlines and conversion-focused copy for consumer products
▸Product description copy that highlights benefits and triggers purchases
▸SMS marketing campaigns for flash sales and time-sensitive offers

What you'll get

●Multiple Facebook ad copy variants with character limits respected, framework rationale, and specific A/B testing recommendations
●Email subject lines with open rate optimization tips, plus body copy using BAB framework with clear CTA placement
●Landing page headline + subheadline combinations using AIDA, with benefit-focused bullets and conversion optimization notes

Not designed for ↓

×B2B enterprise sales copy or technical product documentation
×Long-form content like blog posts, whitepapers, or case studies
×Brand manifestos or high-level messaging strategy development
×Legal copy like terms of service or compliance-related content

Expects

A clear brief with product details, target consumer audience, marketing channel, and specific conversion goal.

Returns

Multiple copy variants using proven frameworks (AIDA, PAS, BAB) with A/B testing recommendations and channel-specific optimization notes.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

copywritingb2cmarketingadsemail-marketing

Research Foundation: 8 sources (4 industry frameworks, 1 community practice, 2 academic, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/14/2026

Initial version

Works well with

B2C Social Media CopywritingGold Conversion Rate OptimizerGold Email Marketing ArchitectGold Landing Page Optimization SpecialistPlatinum Meta Ads EngineerGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Voice DesignerGold Customer Lifecycle Marketing StrategistGold Growth Experiment DesignerGold

Common Workflows

Consumer Product Launch

Position the product, create conversion copy, then optimize performance through testing

product-positioning-strategist→b2c-marketing-copywriting→Conversion Rate Optimizer

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