B2C Web Copywriting

Writes conversion-optimized web copy — landing pages, product pages, hero sections — using CRO frameworks and UX writing principles.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

82.5

Research Quality (15%)

Prompt Engineering (25%)

Practical Utility (15%)

Completeness (10%)

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸SaaS landing page hero sections with conversion-focused headlines
▸E-commerce product page descriptions that drive add-to-cart actions
▸B2C email campaign sequences for product launches or promotions
▸Homepage value propositions that immediately clarify customer benefits
▸Checkout page microcopy optimization to reduce cart abandonment

What you'll get

●Structured landing page copy with LIFT Model framework application, clear H1/H2 hierarchy, and strategically placed CTAs
●Product page copy using Value Proposition Canvas with benefit-focused headlines, feature descriptions, and urgency elements
●Homepage hero section with F-Pattern optimized layout, front-loaded value proposition, and conversion-focused microcopy

Not designed for ↓

×Long-form blog posts or SEO content creation
×B2B enterprise sales materials or technical whitepapers
×Brand storytelling or emotional narrative content
×Social media post creation or community management copy

Expects

Clear brief with target audience, product details, conversion goal, and page context (landing page, product page, etc.).

Returns

Structured web copy with labeled hierarchy (H1, H2, body, CTA), CRO framework application, and SEO keyword integration recommendations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

copywritingweblanding-pageseoconversion

Research Foundation: 8 sources (4 industry frameworks, 1 academic, 1 community practice, 2 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/14/2026

Initial version

Works well with

Conversion Rate OptimizerGold Email Copy SpecialistGold Landing Page Optimization SpecialistPlatinum SEO CopywriterGold UX Writing ExpertGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Landing Page CopywriterGold Conversion Copy AnalystPlatinum Product Page CopywriterGold

Common Workflows

Complete Landing Page Optimization

Write conversion-optimized copy, then test and optimize performance through systematic CRO analysis and A/B testing

b2c-web-copywriting→Conversion Rate Optimizer→Landing Page Optimization Specialist

Activate this skill in Claude Code

Start Free to Activate This Skill