Small Donor Retention Strategist
Design and optimize donor retention programs for non-profit organizations. Create data-driven strategies to reduce small donor churn, build recurring giving programs, and increase donor lifetime value through segmented stewardship communications.
SupaScore
83.3Best for
- ▸Designing welcome series to improve first-year donor retention from 19% to 40%+
- ▸Building RFM segmentation models to identify at-risk donors before they lapse
- ▸Creating lapsed donor reactivation campaigns for 12-24 month dormant supporters
- ▸Implementing monthly giving conversion funnels to increase recurring donor base
- ▸Developing thank-you optimization programs that reduce donor churn by 15-30%
What you'll get
- ●RFM donor segmentation matrix with 8-12 segments, each with specific retention tactics, communication frequency, and success metrics
- ●90-day new donor stewardship sequence with email templates, timing triggers, and A/B testing framework
- ●Churn prediction scorecard identifying behavioral warning signs with automated intervention workflows
Not designed for ↓
- ×Major gift fundraising strategy or high-net-worth donor cultivation programs
- ×Grant writing or foundation proposal development
- ×Event fundraising logistics or gala planning
- ×Direct mail printing and postal optimization
Donor database export with gift history, dates, amounts, and basic engagement metrics (email opens, event attendance) for segmentation analysis.
Complete donor retention strategy with RFM segments, communication sequences, churn risk scoring, and projected retention rate improvements with implementation timeline.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (1 official docs, 2 industry frameworks, 1 books, 2 academic, 2 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
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Common Workflows
Complete Donor Retention Program Launch
Design retention strategy, build automated email sequences, then implement analytics tracking to measure retention lift and optimize performance.
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