Customer Data Platform Architecture
Designs unified customer profiles using Segment, RudderStack, or custom CDP solutions with identity resolution, event streaming, audience segmentation, and privacy-compliant data governance.
SupaScore
84.6Best for
- ▸Architect unified customer profiles combining CRM, web, mobile, and transactional data sources
- ▸Design identity resolution systems with deterministic and probabilistic matching
- ▸Build real-time event streaming pipelines for customer behavior tracking
- ▸Implement privacy-compliant audience segmentation for marketing activation
- ▸Create reverse ETL workflows from data warehouse to marketing tools
What you'll get
- ●System architecture diagram showing event collection, identity resolution, profile storage, and activation layers with specific technology recommendations
- ●Event taxonomy with standardized naming conventions and schema validation rules for customer touchpoints
- ●Identity graph design with deterministic/probabilistic matching logic, confidence thresholds, and merge/split strategies
Not designed for ↓
- ×Basic web analytics setup or Google Analytics configuration
- ×Simple email marketing automation without cross-channel data integration
- ×Data warehouse design for non-customer use cases like inventory or finance
- ×General GDPR compliance without specific CDP data flow considerations
Clear requirements for customer data sources, identity matching rules, activation destinations, privacy constraints, and expected profile volumes.
Technical architecture diagrams, event schemas, identity resolution logic, data flow specifications, and privacy-compliant governance frameworks.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (4 official docs, 1 books, 3 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
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Works well with
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Common Workflows
Enterprise CDP Implementation
Complete customer data platform deployment from warehouse foundation through identity resolution to privacy-compliant activation
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