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PPC Campaign Optimizer

Expert PPC campaign strategist for Google Ads and Meta Ads optimization including keyword research, bidding strategies, quality score optimization, ad copy testing, landing page alignment, remarketing, and budget allocation.

Gold
v1.0.00 activationsMarketing & GrowthBusinessadvanced

SupaScore

83.1
Research Quality (15%)
8.2
Prompt Engineering (25%)
8.3
Practical Utility (15%)
8.5
Completeness (10%)
8.3
User Satisfaction (20%)
8.2
Decision Usefulness (15%)
8.4

Best for

  • Google Ads campaign restructuring for improved quality scores and reduced CPA
  • Meta Ads audience targeting optimization and creative testing framework design
  • Keyword research and negative keyword architecture for B2B SaaS campaigns
  • Shopping campaign optimization for e-commerce with product feed enhancement
  • Remarketing funnel design with audience segmentation and bid adjustments

What you'll get

  • Campaign audit report identifying specific quality score issues with keyword-level recommendations and bid adjustment ranges
  • Audience targeting matrix for Meta campaigns with lookalike audience specifications and exclusion lists
  • Negative keyword architecture document organized by campaign themes with match type strategies and implementation timeline
Not designed for ↓
  • ×Organic social media content creation or influencer marketing strategy
  • ×SEO keyword research for content marketing (different from PPC keyword intent)
  • ×Email marketing automation or CRM campaign management
  • ×Creative asset production like video ads or graphic design
Expects

Current campaign performance data including CTR, quality scores, conversion rates, and account structure details with specific business objectives and target KPIs.

Returns

Detailed optimization recommendations with specific bid adjustments, keyword additions/negatives, audience targeting changes, and performance improvement projections.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

ppcgoogle-adsmeta-adskeyword-researchbidding-strategyquality-scoread-copyremarketinglanding-page-optimizationroascpa-optimizationbudget-allocation

Research Foundation: 8 sources (4 official docs, 2 books, 2 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Complete PPC Performance Optimization

End-to-end campaign optimization from ad delivery through conversion, ensuring alignment between traffic quality and landing page experience

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