Campaign Story Architect
Design compelling campaign narrative frameworks that maintain a coherent story arc across channels, using Story Spine, StoryBrand, and archetype-based storytelling for launches, repositioning, and brand communications.
SupaScore
84.3Best for
- ▸Product launch campaigns with cohesive narratives across web, email, social, and PR channels
- ▸Brand repositioning campaigns that transform customer perception through strategic storytelling
- ▸Multi-phase campaign launches where story elements need to build momentum over time
- ▸Crisis response campaigns that reframe negative narratives into recovery stories
- ▸Category creation campaigns that educate markets through compelling story frameworks
What you'll get
- ●7-point Story Spine framework with 'Once upon a time' through 'Ever since' mapped to specific campaign phases and channel executions
- ●StoryBrand SB7 framework application showing customer as hero, brand as guide, with clear plan and stakes across all touchpoints
- ●Channel-specific story adaptations maintaining narrative consistency while optimizing for each platform's unique characteristics
Not designed for ↓
- ×Single-channel content creation like individual blog posts or standalone ads
- ×Technical product documentation or feature specification writing
- ×Real-time social media management or daily content calendars
- ×Creative asset production like video editing or graphic design
Campaign objectives, target audience insights, competitive landscape context, brand positioning, timeline constraints, and channel requirements for multi-touchpoint storytelling.
Complete story spine framework with channel-specific narrative adaptations, hero-guide positioning, archetype alignment, and tactical messaging guidelines for consistent cross-channel execution.
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 7 sources (5 books, 1 industry frameworks, 1 academic)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
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Common Workflows
Product Launch Campaign Development
Complete product launch workflow from positioning through story development to market execution strategy
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