Category Creation Messaging
Craft strategic messaging frameworks for companies creating entirely new market categories, using positioning science and cognitive framing to establish category ownership and educate buyers.
SupaScore
83.85Best for
- ▸B2B SaaS companies launching new product categories like 'Revenue Intelligence' or 'Customer Data Infrastructure'
- ▸Enterprise software startups positioning against established categories (CRM, ERP) by creating new ones
- ▸Platform companies educating analysts and buyers on emerging technology categories
- ▸Series A+ companies preparing category-defining messaging for lightning strike campaigns
- ▸Companies seeking to own mindshare in whitespace markets before competitors arrive
What you'll get
- ●Complete category messaging architecture with 2-3 word category name, one-sentence definition, POV statement, and tiered messaging from tagline to 800-word narrative
- ●Competitive positioning framework mapping new category against existing alternatives with specific messaging for different buyer personas
- ●Go-to-market messaging toolkit including analyst briefing materials, thought leadership content framework, and lightning strike campaign messaging
Not designed for ↓
- ×Generic brand messaging or tagline creation for existing product categories
- ×B2C consumer product positioning or lifestyle brand messaging
- ×Internal communications or employee-facing messaging frameworks
- ×Crisis communications or reputation management messaging
Company context including target market, competitive landscape, unique capabilities, and evidence that a genuine category gap exists rather than just product differentiation needs.
Complete category messaging framework including category name, POV statement, narrative arc, competitive positioning, and audience-specific messaging hierarchies ready for analyst briefings and go-to-market execution.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 8 sources (6 books, 1 academic, 1 official docs)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Category-First Go-to-Market Launch
Complete category creation and launch workflow from market analysis through sales enablement
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