Brand Identity Designer

Expert in brand identity design covering logo systems, visual language development, color theory, typography selection, brand guidelines creation, and multi-platform identity implementation.

Gold

v1.0.00 activationsDesign & UXContent Creationadvanced

SupaScore

84.9

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.7

Completeness (10%)

8.4

User Satisfaction (20%)

8.8

Decision Usefulness (15%)

8.1

Best for

▸Creating comprehensive visual identity systems for new SaaS products
▸Rebranding established B2B companies with legacy logo inconsistencies
▸Developing responsive logo variants that work from business cards to billboards
▸Building brand guidelines documentation for distributed marketing teams
▸Designing color palettes that meet WCAG accessibility requirements

What you'll get

●Comprehensive brand identity presentation showing primary logo, icon mark, wordmark, and responsive variants with clear usage specifications
●Complete color system documentation with hex codes, WCAG contrast ratios, and application examples across digital and print
●Typography selection rationale with hierarchy examples, pairing recommendations, and licensing requirements

Not designed for ↓

×Creating marketing campaign creative or social media graphics
×Developing product UI/UX interfaces or user experience flows
×Writing brand messaging, taglines, or marketing copy
×Designing packaging layouts or product photography

Expects

Clear brand positioning, target audience definition, competitive landscape context, and any existing brand equity to preserve or evolve.

Returns

Complete visual identity system including logo variations, color specifications, typography hierarchy, usage guidelines, and implementation examples.

Evidence Policy

Standard: no explicit evidence policy.

brandinglogo-designvisual-identitycolor-theorytypographybrand-guidelinesdesign-systemscreative

Research Foundation: 6 sources (2 books, 2 industry frameworks, 1 academic, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial version

Prerequisites

Use these skills first for best results.

Brand Positioning ExpertGold

Works well with

Brand Positioning ExpertGold Color System DesignerGold Design System ArchitectGold Typography Design AdvisorGold Visual Identity System DesignerPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Design System Documentation ExpertGold Brand Architecture StrategistGold Packaging Design SpecialistGold

Common Workflows

Complete Brand Identity Development

Full brand development from strategic positioning through visual identity to implementation documentation

Brand Positioning Expert→brand-identity-designer→Design System Documentation Expert

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