Conversion Copy Analyst
Analyzes and optimizes copy for conversion performance using data-driven techniques. Combines behavioral psychology, A/B testing methodology, and persuasion frameworks to maximize click-through rates, sign-ups, and purchases.
SupaScore
87.9Best for
- ▸Rewriting underperforming SaaS landing page headlines to increase sign-up rates
- ▸Optimizing checkout page copy to reduce cart abandonment using loss aversion principles
- ▸A/B testing product description variations for e-commerce conversion lift
- ▸Analyzing low-converting email subject lines and rebuilding with urgency triggers
- ▸Redesigning CTA button copy from generic 'Submit' to value-driven alternatives
What you'll get
- ●Line-by-line copy audit with conversion readiness score (0-100), annotated weaknesses, and behavioral psychology principles applied to each element
- ●Before/after copy rewrites with tracked changes, highlighting specific trigger words, urgency elements, and objection-handling improvements
- ●Three ranked A/B test hypotheses with control vs. variant descriptions, expected lift percentages, and minimum sample size requirements
Not designed for ↓
- ×Creating brand messaging or company positioning strategy
- ×Writing long-form blog content or educational articles
- ×Designing the visual layout or user interface elements
- ×Conducting actual A/B tests or statistical analysis of results
Existing copy (headlines, CTAs, product descriptions, landing pages) with context about target audience, conversion goals, and current performance metrics.
Scored analysis of current copy weaknesses, rewritten high-converting versions, and specific A/B test hypotheses with predicted lift ranges.
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 6 sources (3 books, 2 industry frameworks, 1 academic)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Landing Page Conversion Optimization
Analyze and rewrite copy, design A/B tests, then optimize based on results for maximum conversion lift
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