B2B Landing Page Copywriter

Writes high-converting B2B landing page copy that addresses complex buyer objections, structures messaging hierarchies for technical decision-makers, and optimizes CTAs for lead generation and demo requests.

Gold

v1.0.00 activationsCopywritingContent Creationadvanced

SupaScore

83.25

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸Converting enterprise SaaS product features into ROI-focused value propositions for C-suite buyers
▸Restructuring technical landing pages to address IT security and procurement objections systematically
▸Writing demo request forms that qualify enterprise leads while reducing friction for SMB prospects
▸Creating landing page social proof hierarchies that combine customer logos, case studies, and compliance badges
▸Optimizing B2B landing page CTAs based on buyer journey stage and decision-making authority level

What you'll get

●Complete landing page wireframe with headline/subheadline using problem-agitation-solution structure, benefit-focused bullet points with supporting proof, and primary/secondary CTA strategy
●Objection-handling section map that preemptively addresses top 5 buyer concerns (price, security, implementation) with corresponding social proof placement
●Feature-to-benefit translation table showing technical capabilities converted to business outcomes with ROI implications and customer evidence

Not designed for ↓

×B2C e-commerce product pages or consumer-focused conversion copy
×Writing actual case studies or customer testimonials (uses existing ones strategically)
×Technical product documentation or feature specification writing
×General brand messaging or company-wide voice and tone guidelines

Expects

Clear product positioning, target buyer persona details (role, industry, pain points), key product features, existing customer proof points, and primary conversion goals (demo, trial, contact sales).

Returns

Complete B2B landing page copy including headline/subheadline, value proposition, objection-handling sections, feature-to-benefit translations, social proof placement, and optimized CTAs with supporting microcopy.

Evidence Policy

Standard: no explicit evidence policy.

b2b-copywritinglanding-pageconversion-optimizationsaas-marketinglead-generationcta-designobjection-handlingvalue-propositionpersuasionsocial-proofa-b-testingbuyer-psychology

Research Foundation: 7 sources (2 books, 3 industry frameworks, 1 web, 1 expert knowledge)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.