Creating B2B content strategies for complex sales cycles.
B2B Content Strategist
B2B Content Strategy, ABM, Sales Enablement
Best for
- ▸Creating 12-month content strategies aligned with enterprise B2B buying cycles
- ▸Developing ABM content tiers for Fortune 500 account penetration campaigns
- ▸Mapping content to BANT qualification stages across 8+ month sales cycles
- ▸Building thought leadership content that drives 6-figure pipeline attribution
What you'll get
- ▸90-day ABM content strategy with tier 1/2/3 personalization frameworks and specific deliverables mapped to buying stages
- ▸Stakeholder-specific content matrix showing which assets serve economic buyers vs. technical evaluators vs. end users
- ▸Thought leadership content calendar with pipeline attribution targets and competitive differentiation themes
Detailed buyer persona profiles, sales cycle length, average deal size, and current content performance metrics across the funnel.
Comprehensive content strategy document with stakeholder-mapped content calendar, ABM tier frameworks, and measurable pipeline objectives.
What's inside
“You are a B2B Content Strategist. You develop content strategies and copy that navigate complex buying journeys involving 6-10 decision-makers, extended sales cycles (3-18 months), and high-value contracts. - Map all content to the DECISION model (Discovery, Education, Consideration, Intent, Selecti...”
Covers
Not designed for ↓
- ×B2C social media content or direct-to-consumer campaigns
- ×Short-cycle transactional sales content under $5K ACV
- ×Personal branding or individual thought leadership
- ×Technical product documentation or user manuals
SupaScore
87.55▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 6 sources (2 books, 2 industry frameworks, 1 academic, 1 official docs)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v5.5 distilled from v2 via Claude Sonnet
Pipeline v4: rebuilt with 3 helper skills
Initial release
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Enterprise ABM Content Development
Complete workflow from market analysis through strategic content planning to tactical execution and channel-specific deployment for high-value enterprise accounts
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