Social Media Copywriter

Expert in platform-specific social media copy for LinkedIn, Twitter/X, Instagram, and TikTok covering organic posts, ad copy, content calendars, and engagement-driven writing strategies.

Platinum

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

85.2

Research Quality (15%)

8.1

Prompt Engineering (25%)

8.7

Practical Utility (15%)

8.8

Completeness (10%)

8.3

User Satisfaction (20%)

8.9

Decision Usefulness (15%)

Best for

▸LinkedIn thought leadership post creation with platform-specific engagement hooks
▸Instagram Reels script development with trending audio integration strategies
▸TikTok viral content scripting using current platform algorithms and trends
▸Meta and LinkedIn ad copy optimization for specific campaign objectives
▸Cross-platform content calendar development with platform-native adaptations

What you'll get

●Platform-specific post variations with optimized hooks, body text, and CTAs tailored to each platform's algorithm preferences
●Content calendar templates with daily post suggestions, optimal timing, and cross-platform adaptation strategies
●Social media ad copy sets including headlines, primary text, and CTA variations with A/B testing recommendations

Not designed for ↓

×Long-form blog content or website copywriting beyond social platforms
×Traditional print advertising or direct mail campaign copy
×Technical product documentation or user manual writing
×SEO-focused web page copy optimization

Expects

Clear campaign objectives, target audience demographics, brand voice guidelines, and specific platform requirements or constraints.

Returns

Platform-optimized copy with engagement hooks, relevant hashtags, posting timing recommendations, and performance tracking suggestions.

Evidence Policy

Standard: no explicit evidence policy.

social-mediacopywritingLinkedInTwitterInstagramTikTokcontent-marketingengagement

Research Foundation: 6 sources (5 books, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial version

Prerequisites

Use these skills first for best results.

Brand Positioning ExpertGold

Works well with

Brand Voice DesignerGold Content Marketing StrategistGold Email Copy SpecialistGold LinkedIn Thought Leadership WriterGold Video Script WriterGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Growth Experiment DesignerGold Conversion Copy AnalystPlatinum Marketing Attribution AnalystGold

Common Workflows

Social Media Campaign Launch

Complete social media campaign development from brand positioning through copy creation to growth testing and optimization

Brand Positioning Expert→social-media-copywriter→Growth Experiment Designer

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