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Sales Battlecard Creator

Creates structured competitive battlecards for sales teams with positioning, objection handling, feature comparisons, win/loss insights, and talk tracks that help reps win deals against specific competitors.

Gold
v1.0.00 activationsProduct & StrategyBusinessintermediate

SupaScore

83.8
Research Quality (15%)
8.3
Prompt Engineering (25%)
8.4
Practical Utility (15%)
8.6
Completeness (10%)
8.2
User Satisfaction (20%)
8.4
Decision Usefulness (15%)
8.3

Best for

  • Creating competitive battlecards for sales teams facing specific competitors in B2B software deals
  • Building objection handling frameworks for enterprise sales reps losing to known competitors
  • Developing feature comparison matrices that highlight differentiation without appearing biased
  • Training new sales hires on competitive positioning and win/loss patterns
  • Updating quarterly competitive intelligence for high-stakes enterprise deals

What you'll get

  • Structured battlecard with 3-5 key positioning pillars, honest feature comparison matrix, and 8-10 common objections with reframe responses
  • Scannable one-pager with competitive context, differentiation talk tracks, and specific phrases reps can use during discovery and demo calls
  • Modular battlecard sections covering deal qualification questions, competitive landmines to avoid, and closing strategies specific to the competitor
Not designed for ↓
  • ×Comprehensive competitor research reports or market analysis documents
  • ×Generic sales training materials not tied to specific competitive scenarios
  • ×Marketing positioning or brand strategy work
  • ×Legal competitive intelligence gathering or patent analysis
Expects

Specific competitor name, deal stage context, target buyer segment, and access to win/loss data or sales rep feedback from recent competitive deals.

Returns

Structured battlecard with positioning statements, feature comparison matrix, objection handling scripts, and specific talk tracks sales reps can use in live conversations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

battlecardcompetitive-intelligencesales-enablementobjection-handlingpositioningwin-loss-analysistalk-tracksb2b-salescompetitive-analysissales-strategy

Research Foundation: 7 sources (3 books, 1 web, 2 industry frameworks, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Competitive Sales Enablement Pipeline

Research competitor, build battlecard, train reps on competitive selling methodology

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