Listing Description Writer

Compelling, conversion-optimized property listing descriptions for real estate. Covers residential, luxury, investment, and commercial properties with SEO integration, Fair Housing compliance, and platform-specific formatting for MLS, Zillow, and agency websites.

Gold

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

83.5

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.5

Completeness (10%)

8.4

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.2

Best for

▸Convert property features into compelling narrative descriptions for MLS listings
▸Write Fair Housing compliant rental property descriptions with inclusive language
▸Create luxury home marketing copy that emphasizes lifestyle and prestige
▸Optimize commercial property listings for search visibility and investor appeal
▸Generate platform-specific descriptions tailored for Zillow, Realtor.com formatting

What you'll get

●Complete MLS listing with attention-grabbing headline, sensory-rich opening hook, hierarchical feature presentation, and call-to-action
●Platform-optimized description with character count compliance, local SEO keywords, and buyer psychology triggers
●Fair Housing compliant copy with inclusive language, objective feature descriptions, and conversion-focused closing

Not designed for ↓

×Property photography or virtual staging services
×Real estate market analysis or property valuation
×Legal contract writing or lease agreement drafting
×Property inspection reports or condition assessments

Expects

Complete property details including square footage, features, location, target buyer profile, and platform requirements.

Returns

Conversion-optimized listing description with headline, compelling narrative, feature hierarchy, and platform-specific formatting.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

real-estatelisting-descriptionproperty-copywritingseofair-housingmlszillowluxury-real-estateinvestment-propertyrental-listingreal-estate-marketingcopywriting

Research Foundation: 7 sources (1 industry frameworks, 1 web, 3 official docs, 2 books)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Conversion Copy AnalystPlatinum Landing Page CopywriterGold Local Citation Building ExpertGold Product Description WriterPlatinum SEO CopywriterGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Brand Voice DesignerGold Sales Copy StrategistGold Direct Response CopywriterPlatinum

Common Workflows

Real Estate Content Marketing Pipeline

Create listing copy, optimize local search presence, then develop supporting SEO content for maximum property exposure

listing-description-writer→Local Citation Building Expert→SEO Copywriter

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