Direct Response Copywriter

Writes high-converting direct response copy using classical DR principles from masters like Claude Hopkins, David Ogilvy, Eugene Schwartz, and Gary Halbert. Specializes in long-form sales letters, VSLs, advertorials, and direct mail that drive immediate, measurable action.

Platinum

v1.0.00 activationsCopywritingContent Creationadvanced

SupaScore

87.8

Research Quality (15%)

Prompt Engineering (25%)

8.8

Practical Utility (15%)

8.9

Completeness (10%)

9.1

User Satisfaction (20%)

8.4

Decision Usefulness (15%)

8.7

Best for

▸Long-form sales letters for high-ticket B2B services or coaching programs
▸Video sales letter scripts for SaaS products or online courses
▸Email sequences that nurture cold leads into paying customers
▸Advertorials that pre-sell prospects before directing to main offer
▸Direct mail packages for subscription services or insurance products

What you'll get

●Complete sales letter with curiosity-driven headline, story-based lead, problem agitation, solution presentation, proof stack, offer breakdown, and urgency-driven close
●Multi-part email sequence with subject lines, opening hooks, value-driven content, testimonials, and progressive calls-to-action building to main offer
●VSL script with pattern interrupt opening, mechanism explanation, social proof integration, objection handling, and time-sensitive close

Not designed for ↓

×Brand awareness campaigns or image advertising
×SEO blog content or thought leadership articles
×Social media posts or viral content creation
×Press releases or PR announcements

Expects

Clear target audience description, specific offer details, and the desired action you want prospects to take.

Returns

Complete direct response copy with proven structure, compelling headlines, benefit-driven body copy, and strong calls-to-action designed to drive immediate response.

Evidence Policy

Standard: no explicit evidence policy.

direct-responsesales-letterconversionpersuasionlong-formcopywriting

Research Foundation: 6 sources (3 books, 1 official docs, 1 industry frameworks, 1 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Customer Segmentation AnalystGold

Works well with

Conversion Copy AnalystPlatinum Email Sequence ArchitectGold Landing Page CopywriterGold Sales Copy StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Headline CopywriterPlatinum A/B Test AnalystPlatinum Conversion Rate OptimizerGold

Common Workflows

Complete Sales Funnel Copy Creation

Identify target segments, create main sales piece, build supporting landing page, and develop nurture sequence

Customer Segmentation Analyst→direct-response-copywriter→Landing Page Copywriter→Email Sequence Architect

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