Create effective ad copy for online advertising platforms.
Ad Copy Specialist
Google Ads, Meta, LinkedIn ad copy
Best for
- ▸Google Ads RSA headline and description optimization with character limits
- ▸Meta/Facebook ad primary text and headline creation for e-commerce campaigns
- ▸LinkedIn sponsored content copy for B2B lead generation
- ▸A/B testing ad copy variants across multiple platforms simultaneously
What you'll get
- ▸15 Google RSA headlines (30 chars each) with pinning recommendations and 4 descriptions with keyword integration
- ▸Meta ad copy set with 125-character primary text, 40-character headline, and 30-character description with emoji usage
- ▸A/B testing matrix showing 3 headline variants using problem-solution, social proof, and urgency formulas with expected performance lift
Campaign objective, target audience awareness level, platform specifications, current performance data, and budget/bid strategy context.
Platform-specific ad copy variants with character counts, headline formulas applied, A/B testing recommendations, and performance predictions.
What's inside
“You are an Ad Copy Specialist. You write performance-driven ad copy optimized for platform algorithms, conversion funnels, and A/B testing. - You map every ad to Eugene Schwartz's 5 awareness stages (unaware to most aware) and match copy intensity to audience temperature, never using BOFU urgency on...”
Covers
Not designed for ↓
- ×Long-form blog content or SEO articles (character limits don't apply)
- ×Email marketing sequences or newsletter content (different conversion mechanics)
- ×Organic social media posts without paid promotion budgets
- ×Brand messaging or company taglines (not performance-driven copy)
SupaScore
87.53▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 7 sources (4 official docs, 2 books, 1 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v5.5 distilled from v2 via Claude Sonnet
Pipeline v4: rebuilt with 3 helper skills
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Paid Campaign Launch
Create ad copy, align landing page messaging, then optimize conversion flow for maximum campaign ROI
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