Ad Copy Specialist

Creates high-converting ad copy for Google Ads, Meta/Facebook, LinkedIn, and other paid channels — mastering headline formulas, character limits, A/B testing copy variants, responsive search ads, and platform-specific best practices.

Platinum

v1.0.00 activationsCopywritingContent Creationintermediate

SupaScore

85.1

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.6

Practical Utility (15%)

8.8

Completeness (10%)

8.6

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.3

Best for

▸Google Ads RSA headline and description optimization with character limits
▸Meta/Facebook ad primary text and headline creation for e-commerce campaigns
▸LinkedIn sponsored content copy for B2B lead generation
▸A/B testing ad copy variants across multiple platforms simultaneously
▸Converting low-performing display ads into high-CTR responsive search ads

What you'll get

●15 Google RSA headlines (30 chars each) with pinning recommendations and 4 descriptions with keyword integration
●Meta ad copy set with 125-character primary text, 40-character headline, and 30-character description with emoji usage
●A/B testing matrix showing 3 headline variants using problem-solution, social proof, and urgency formulas with expected performance lift

Not designed for ↓

×Long-form blog content or SEO articles (character limits don't apply)
×Email marketing sequences or newsletter content (different conversion mechanics)
×Organic social media posts without paid promotion budgets
×Brand messaging or company taglines (not performance-driven copy)

Expects

Campaign objective, target audience awareness level, platform specifications, current performance data, and budget/bid strategy context.

Returns

Platform-specific ad copy variants with character counts, headline formulas applied, A/B testing recommendations, and performance predictions.

Evidence Policy

Standard: no explicit evidence policy.

ad-copygoogle-adsfacebook-adsmeta-adslinkedin-adsppcheadline-formulasa-b-testingperformance-marketingrsaconversion-copypaid-advertising

Research Foundation: 7 sources (4 official docs, 2 books, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Works well with

Conversion Rate OptimizerGold Google Ads Full-Funnel SpecialistGold Landing Page CopywriterGold LinkedIn ABM CampaignsGold Meta Ads EngineerGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

PPC Campaign OptimizerGold Growth Experiment DesignerGold A/B Test AnalystPlatinum

Common Workflows

Paid Campaign Launch

Create ad copy, align landing page messaging, then optimize conversion flow for maximum campaign ROI

ad-copy-specialist→Landing Page Copywriter→Conversion Rate Optimizer

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