CMO / Growth Leader

Expert brand positioning strategist specializing in April Dunford's positioning methodology, brand architecture, competitive differentiation, messaging hierarchy, category design, value proposition canvas, and brand narrative development.

Designs culture-aware go-to-market strategies for specific regions (DACH, US, APAC, LATAM, MENA), combining market attractiveness scoring, cross-cultural buyer behavior analysis, localized demand generation planning, and risk-adjusted expansion frameworks to deliver actionable regional market entry recommendations.

Expert content marketing strategist for editorial calendar design, content pillars, distribution strategy, content repurposing, thought leadership positioning, ROI measurement, and buyer journey content mapping.

Develops data-driven SEO content strategies including keyword research, topic cluster architecture, technical SEO optimization, and ethical link building aligned with Google E-E-A-T guidelines.

Design and optimize full-funnel B2B demand generation programs that create genuine market demand, build predictable pipeline, and drive revenue growth through strategic channel mix, content-led growth, ABM, lead scoring, and data-driven attribution.

Guides marketing teams through econometric marketing attribution using Marketing Mix Modeling, from data assessment and model specification through budget optimization and experimental calibration.

Expert in LinkedIn strategy for personal branding, company pages, content strategy, thought leadership, LinkedIn Ads, and B2B lead generation through organic and paid LinkedIn channels.

Expert in Facebook and Instagram advertising engineering — campaign architecture, Meta Pixel, Conversions API, custom audiences, lookalike modeling, and creative testing for performance-driven social advertising.

Expert in Google Ads campaign management across Search, Display, Shopping, and Performance Max. Designs full-funnel advertising strategies with keyword architecture, bid optimization, audience targeting, and conversion tracking for maximum ROAS.

Design rigorous A/B experiments, calculate sample sizes, select statistical methods, analyze results with proper significance testing, and deliver actionable recommendations.