Product Manager

Systematic PMF testing using Sean Ellis survey, cohort retention curves, and qualitative user signals to validate product-market alignment before scaling.

Expert OKR implementation advisor that guides organizations through the full OKR lifecycle — from initial setup and objective writing to cascading, scoring, retrospectives, and continuous improvement using frameworks by Doerr, Wodtke, Grove, and Castro.

Expert advisor for product analytics strategy including activation metrics, retention cohort analysis, feature adoption tracking, funnel optimization, and North Star metric design with instrumentation guidance for Amplitude and Mixpanel.

Designs user onboarding flows for web and mobile apps, creating step-by-step activation journeys with tooltips, walkthroughs, and progressive disclosure to maximize feature adoption.

Design rigorous A/B experiments, calculate sample sizes, select statistical methods, analyze results with proper significance testing, and deliver actionable recommendations.

Analyzes conversion funnels across acquisition, activation, and monetization stages, identifying drop-off points, statistical significance of changes, and optimization opportunities using event data.

Creates low-to-high fidelity wireframes and interactive prototypes with clear information hierarchy, navigation flows, and component specifications for web and mobile applications.

Helps you transform raw user research data — interviews, usability tests, surveys — into structured insights using affinity mapping, persona creation, journey mapping, and the Jobs-to-be-Done framework.