Browse Skills

Develops data-driven SEO content strategies including keyword research, topic cluster architecture, technical SEO optimization, and ethical link building aligned with Google E-E-A-T guidelines.

Design and implement marketing measurement strategies that maintain analytical rigor while respecting user privacy, using geo-experiments, marketing mix modeling, and privacy-enhancing technologies.

Selling as a founder without a sales team. Cold outreach, discovery calls, qualification, objection handling, and knowing when to say no to bad-fit clients.

When to hire, who to hire, and how not to screw it up. True cost calculation, interview process, onboarding, performance management, and the anti-patterns that destroy teams.

Running projects and client relationships sustainably. Scoping models, estimation, scope creep management, client red flags, retainer structures, and when to fire a client.

Create business proposals that protect you AND convince the client. Scope definition, liability caps, IP ownership, payment terms, change request processes, and the fine print that saves you.

Practical negotiation for business deals. BATNA, anchoring, silence as a tool, trading vs conceding, and knowing your walk-away point before you start.

Choose tools and vendors without getting locked in. Evaluation criteria, lock-in assessment, total cost of ownership, exit strategies, and the bus-factor test.

Design pricing that actually makes money. Tiering strategy, hidden cost calculation, sustainable margins, anchoring psychology, and the math behind free/freemium/paid models.

The comprehensive guide to what NOT to do as a founder. Premature scaling, product traps, financial mistakes, people errors, and mindset failures that kill companies.

The 'and then what?' skill. Systematic second-order thinking, pre-mortem analysis, dependency mapping, and forward planning for business decisions with real-world examples.

Making sure the math works without fundraising. Unit economics, break-even analysis, hidden cost checklists, runway calculation, and pricing floors for sustainable profitability.

What happens when things go wrong. Business insurance types, liability in contracts, GDPR compliance, software liability, SLA obligations, and the scenarios founders forget to plan for.

Pragmatic decision-making for founders: Build vs Buy, Hire vs Outsource, Pivot vs Persevere. Pre-mortems, opportunity cost thinking, and reversibility assessment for every major business decision.

Navigate cross-cultural business communication using Hofstede dimensions, high/low context frameworks, and cultural intelligence. Adapt messaging, negotiation style, and team dynamics for global effectiveness.

Analyze and optimize two-sided marketplace metrics including GMV, take rate, liquidity, unit economics, and network effects to drive sustainable platform growth.

Navigate ESG reporting frameworks, sustainability disclosures, and climate-related financial risk assessments.

Plans and executes local citation building strategies to improve local search visibility. Covers NAP consistency audits, data aggregator submissions, industry-specific directory targeting, and multi-location citation management for businesses seeking local pack rankings.

Design evidence-based, individualized strength training programs with proper periodization, progressive overload, and recovery protocols.

Develops comprehensive video marketing strategies spanning YouTube growth, short-form video (TikTok/Reels), video SEO, thumbnail optimization, video funnels, and live streaming for audience building and conversion.

Expert presentation design coach for slide structure, visual hierarchy, storytelling frameworks (Minto Pyramid, Hero's Journey), data visualization, speaker notes, audience adaptation, pitch deck design, and remote presentation optimization.