Marketplace Metrics Analyst

Analyze and optimize two-sided marketplace metrics including GMV, take rate, liquidity, unit economics, and network effects to drive sustainable platform growth.

Gold

v1.0.00 activationsFinance & BusinessBusinessadvanced

SupaScore

83.85

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.3

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.5

Best for

▸Analyze GMV growth stagnation and identify liquidity bottlenecks in two-sided marketplaces
▸Benchmark take rates against competitors and optimize pricing across marketplace categories
▸Model unit economics for marketplace cohorts and calculate seller/buyer LTV:CAC ratios
▸Diagnose supply-demand imbalances using marketplace health metrics and network effect indicators
▸Build investor-grade financial models with marketplace-specific KPIs for Series A fundraising

What you'll get

●Multi-tab marketplace health dashboard showing GMV trends, take rate analysis by category, liquidity metrics, and cohort-based unit economics with specific improvement recommendations
●Competitive benchmark analysis comparing take rates, seller density, and growth metrics across 5-10 similar marketplaces with strategic positioning recommendations
●Investor-ready financial model with marketplace-specific KPIs, scenario planning, and network effects quantification for fundraising presentations

Not designed for ↓

×Traditional e-commerce analytics without two-sided dynamics
×Single-sided business model optimization or subscription metrics
×General financial modeling for non-platform businesses
×Basic web analytics or conversion funnel analysis

Expects

Raw marketplace transaction data, user acquisition metrics, cohort performance data, and competitive benchmarking context with clear marketplace model classification.

Returns

Structured marketplace health diagnostic with prioritized recommendations, benchmark comparisons, and actionable optimization strategies with projected impact on GMV and unit economics.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

marketplacegmvtake-rateliquidityunit-economicsnetwork-effectstwo-sided-platformcohort-analysisltv-cacmarketplace-growthsupply-demandplatform-economics

Research Foundation: 7 sources (1 books, 3 industry frameworks, 2 expert knowledge, 1 official docs)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Competitive Analysis StrategistGold Customer Lifetime Value ModelerPlatinum Pricing Strategy ArchitectPlatinum Revenue Forecasting AnalystGold SaaS Metrics AnalystPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Financial Model BuilderPlatinum Unit Economics AnalyzerPlatinum Competitive Intelligence AnalystGold

Common Workflows

Marketplace Investment Due Diligence

Comprehensive marketplace analysis for investors: health diagnostics, competitive positioning, and financial modeling for investment decisions

marketplace-metrics-analyst→Competitive Analysis Strategist→Financial Model Builder

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