LinkedIn Company Page Strategist
Build and optimize LinkedIn company pages for B2B brand awareness, audience engagement, and lead generation with data-driven content strategies and employee advocacy.
SupaScore
83.55Best for
- ▸Building complete company page content strategy with posting calendar and content pillars
- ▸Optimizing underperforming LinkedIn company pages to increase follower engagement rates
- ▸Designing employee advocacy programs to amplify company page reach through worker networks
- ▸Creating LinkedIn newsletter strategy integrated with company page growth objectives
- ▸Analyzing competitor company page performance to identify content gaps and opportunities
What you'll get
- ●Month-by-month content calendar with 5 content pillars, specific post formats, and employee advocacy touchpoints
- ●Company page audit report with completion scores, engagement benchmarks, and prioritized optimization recommendations
- ●Employee advocacy playbook with sharing templates, incentive structures, and training materials for team members
Not designed for ↓
- ×Personal LinkedIn profile optimization or individual thought leadership strategy
- ×LinkedIn advertising campaign setup and paid media management
- ×General social media strategy across multiple platforms beyond LinkedIn
- ×Direct sales outreach or lead generation messaging tactics
Company page URL, target audience description, business goals, current content performance data, and competitor examples for benchmarking.
Complete LinkedIn company page optimization plan with content calendar, posting templates, employee advocacy framework, and performance tracking metrics.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 7 sources (2 official docs, 2 industry frameworks, 2 web, 1 books)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
Need more depth?
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Common Workflows
Complete B2B LinkedIn Strategy
Build comprehensive LinkedIn presence from company page foundation through thought leadership content to lead generation campaigns
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