Employer Branding Strategist

Design and execute employer brand strategies that attract, engage, and retain top talent by authentically communicating what makes an organization a distinctive place to work.

Gold

v1.0.00 activationsCommunicationBusinessadvanced

SupaScore

83.25

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

Decision Usefulness (15%)

Best for

▸Developing employee value propositions that differentiate against talent competitors
▸Creating authentic employer brand narratives based on cultural reality audits
▸Designing employee advocacy programs to amplify authentic workplace stories
▸Building candidate experience optimization strategies from application to onboarding
▸Crafting talent acquisition content strategies for career sites and social channels

What you'll get

●Multi-pillar EVP framework with specific proof points, competitive differentiation analysis, and implementation roadmap across recruitment touchpoints
●Employee advocacy program blueprint including content templates, participation incentives, measurement metrics, and governance guidelines
●Comprehensive candidate journey optimization plan with specific improvements at each touchpoint from awareness through onboarding

Not designed for ↓

×General HR policy development or compensation benchmarking
×Corporate communications unrelated to talent attraction
×Product marketing or customer-facing brand strategy
×Legal compliance around employment advertising regulations

Expects

Current employer brand audit data including Glassdoor reviews, employee engagement scores, competitive talent landscape analysis, and specific organizational culture strengths.

Returns

Comprehensive employer branding strategy including EVP framework, brand narrative, content calendar, measurement framework, and employee advocacy program design.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

employer-brandingemployee-value-propositionrecruitment-marketingtalent-acquisitionemployee-advocacyglassdoorcandidate-experienceevptalent-brandcareer-siteculture-storytellinghiring

Research Foundation: 8 sources (3 books, 2 official docs, 1 academic, 2 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Content Marketing StrategistGold Customer Lifecycle Marketing StrategistGold LinkedIn Strategy ArchitectGold Social Media Strategy ArchitectGold Video Marketing StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Organizational Change CommunicatorPlatinum Stakeholder Alignment Workshop FacilitatorGold

Common Workflows

Complete Employer Brand Transformation

Develop comprehensive employer brand strategy, create content marketing plan for talent attraction, then execute LinkedIn-specific campaigns for professional talent acquisition.

employer-branding-strategist→Content Marketing Strategist→LinkedIn Strategy Architect

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