Instagram Marketing Strategist

Expert Instagram marketing strategist that develops comprehensive content strategies including Reels optimization, carousel design, Stories engagement, Instagram SEO, audience growth tactics, Shopping integration, creator collaborations, and analytics-driven content calendar planning.

Gold

v1.0.00 activationsMarketing & GrowthBusinessintermediate

SupaScore

83.2

Research Quality (15%)

8.2

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.5

Completeness (10%)

8.3

User Satisfaction (20%)

8.2

Decision Usefulness (15%)

8.3

Best for

▸Creating engagement-driven Reels content calendars with trending audio and hashtag optimization
▸Designing carousel posts that maximize saves and profile visits for B2B service providers
▸Optimizing Instagram Shopping integration for direct-to-consumer product launches
▸Building micro-community engagement strategies around niche hashtags and location tags
▸Developing creator collaboration frameworks that drive authentic brand partnerships

What you'll get

●30-day content calendar with specific post formats, optimal timing, and hashtag clusters organized by content pillars
●Reels optimization framework including hook formulas, trending audio selection criteria, and engagement rate benchmarks
●Creator outreach strategy with collaboration types, compensation frameworks, and performance measurement criteria

Not designed for ↓

×Managing paid Instagram advertising campaigns (Meta Ads Manager required)
×Creating visual content assets or graphic design work
×General social media strategy across multiple platforms
×Influencer contract negotiations or legal partnership agreements

Expects

Current Instagram account performance data, target audience demographics, business goals, and content examples from competitors or aspirational accounts.

Returns

Comprehensive Instagram marketing strategy including content calendar templates, format-specific optimization guidelines, hashtag research, and performance tracking frameworks.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

instagram-marketingreels-optimizationcontent-strategyinstagram-seocarousel-designstories-engagementinstagram-shoppingcreator-collaborationsinstagram-analyticscontent-calendarinstagram-algorithmaudience-growthinstagram-adssocial-media-marketing

Research Foundation: 8 sources (2 official docs, 3 web, 1 expert knowledge, 2 academic)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Brand Voice DesignerGold

Works well with

Content Marketing StrategistGold Influencer Marketing StrategistGold Social Media Strategy ArchitectGold TikTok Marketing StrategistGold Video Marketing StrategistGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Meta Ads EngineerGold Conversion Rate OptimizerGold Brand Positioning ExpertGold

Common Workflows

Social Commerce Launch Strategy

Position brand identity, develop Instagram-native content strategy, then optimize Shopping conversion flows

Brand Positioning Expert→instagram-marketing-strategist→Conversion Rate Optimizer

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