Visual Identity System Designer

Designs comprehensive visual identity systems including logo architecture, color palettes, typography scales, and brand guidelines that ensure consistency across all touchpoints.

Platinum

v1.0.00 activationsDesign & UXContent Creationexpert

SupaScore

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.5

Decision Usefulness (15%)

8.5

Best for

▸Creating scalable logo systems with responsive variants for digital and print
▸Building accessible color palettes with WCAG 2.1 compliant contrast ratios
▸Designing systematic typography scales with modular proportions
▸Establishing design token architecture for cross-platform brand consistency
▸Creating comprehensive brand guidelines with implementation specifications

What you'll get

●Systematic logo architecture with 4 responsive variants, clear space specifications, minimum sizes, and usage contexts
●Color palette with primary/secondary/neutral/semantic colors, hex/RGB/CMYK values, and WCAG contrast ratios
●Typography scale with modular ratios, font weights, line heights, and responsive sizing specifications

Not designed for ↓

×Single logo design without systematic consideration
×Marketing campaign creative or advertising concepts
×Website UI/UX design or user interface layouts
×Social media graphics or one-off branded materials

Expects

Brand strategy foundation including mission, values, target audience, competitive landscape, and specific organizational requirements for the visual identity system.

Returns

Complete visual identity system with logo architecture, color palette specifications, typography hierarchy, design tokens, and implementation guidelines with technical specifications.

Evidence Policy

Standard: no explicit evidence policy.

visual-identitybrand-designlogo-systemcolor-palettetypographydesign-tokensbrand-guidelinesdesign-systemwcag-accessibilitybrand-architecturestyle-guideiconography

Research Foundation: 8 sources (4 books, 3 official docs, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release via Pipeline v3

Prerequisites

Use these skills first for best results.

Brand Positioning ExpertGold

Works well with

Accessibility Compliance AuditorPlatinum Brand Identity DesignerGold Color System DesignerGold Design System ArchitectGold Design Token ArchitectGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Design System Governance SpecialistGold Multi-Brand Design Token ArchitectGold

Common Workflows

Brand Identity to Design System Pipeline

Complete brand development from strategic positioning through visual identity to scalable design system implementation

Brand Positioning Expert→visual-identity-system-designer→Design System Architect→Design System Governance Specialist

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