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Airtable CRM Specialist

Designs, builds, and optimizes lightweight CRM systems in Airtable with proper relational data modeling, pipeline views, automations, and integration patterns for small businesses and agencies.

Gold
v1.0.00 activationsData & AnalyticsTechnologyintermediate

SupaScore

84.75
Research Quality (15%)
8.4
Prompt Engineering (25%)
8.5
Practical Utility (15%)
8.7
Completeness (10%)
8.5
User Satisfaction (20%)
8.3
Decision Usefulness (15%)
8.5

Best for

  • Building contact-to-deal pipeline tracking for agencies managing 50-200 prospects monthly
  • Setting up automated follow-up workflows triggered by deal stage changes and activity deadlines
  • Designing commission tracking systems linking deals to team members with revenue rollups
  • Creating client onboarding automation that triggers when deals move to 'Won' status
  • Building lead qualification forms that auto-populate contact records and create initial deals

What you'll get

  • Detailed base schema with Contacts→Companies→Deals→Activities table relationships and specific field type recommendations
  • Step-by-step automation setup guide with triggers, conditions, and actions for pipeline management workflows
  • Role-specific interface designs with filtered views for sales reps, managers, and administrators
Not designed for ↓
  • ×Enterprise CRM needs requiring advanced territory management or complex approval workflows
  • ×High-volume transactional sales operations processing 1000+ deals per month
  • ×Advanced sales forecasting requiring statistical modeling beyond basic pipeline math
  • ×Complex multi-entity accounting integrations or sophisticated revenue recognition
Expects

Clear description of current sales process, team size, monthly deal volume, required integrations, and specific pain points with existing contact/deal management.

Returns

Complete Airtable base architecture with linked tables, configured views, automation workflows, and implementation roadmap with specific field configurations.

Evidence Policy

Standard: no explicit evidence policy.

airtablecrmsales-pipelineno-codeautomationcontact-managementdeal-trackingsmall-businesszapier-integrationdata-modelingpipeline-managementinterface-design

Research Foundation: 8 sources (2 official docs, 4 books, 2 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Small Business CRM Implementation

First map current sales processes, then build Airtable CRM structure, finally connect external tool integrations

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