Browse Skills

Specializes in writing copy specifically designed for AI-driven interfaces, chatbots, voice assistants, and prompt-based products. Bridges the gap between UX writing, conversational design, and prompt engineering to create natural, effective human-AI interactions.

Analyzes and optimizes copy for conversion performance using data-driven techniques. Combines behavioral psychology, A/B testing methodology, and persuasion frameworks to maximize click-through rates, sign-ups, and purchases.

Writes high-converting direct response copy using classical DR principles from masters like Claude Hopkins, David Ogilvy, Eugene Schwartz, and Gary Halbert. Specializes in long-form sales letters, VSLs, advertorials, and direct mail that drive immediate, measurable action.

Expert in Figma covering component architecture, auto layout systems, variables and design tokens, prototyping, design system building, Dev Mode handoff, and plugin ecosystem optimization.

Conducts thorough accessibility audits against WCAG 2.2 AA/AAA standards — covering ARIA patterns, screen reader compatibility, keyboard navigation, color contrast, focus management, and legal compliance requirements (ADA/EAA).

Crafts high-performing Twitter/X threads with optimized hooks, proven structure patterns (story, listicle, contrarian, how-to, curation), engagement-signal optimization aligned to the X algorithm, and strategic CTA placement for follower growth and audience engagement.

Guides you through WCAG 2.2 compliance, ARIA implementation, and inclusive design practices to make digital products accessible to all users including those with visual, motor, cognitive, and auditory disabilities.

Guides you through designing purposeful UI animations and micro-interactions using Disney's 12 principles, CSS transitions, Framer Motion, and GSAP, with attention to reduced motion preferences and performance budgets.

Expert in platform-specific social media copy for LinkedIn, Twitter/X, Instagram, and TikTok covering organic posts, ad copy, content calendars, and engagement-driven writing strategies.

Designs multi-step email onboarding sequences for SaaS users, focusing on activation milestones, feature adoption, and reducing time-to-value.

Expert cover letter writer that crafts compelling, customized application letters by analyzing job postings, mapping candidate strengths, and applying proven persuasion frameworks for maximum interview conversion.

Creates high-converting ad copy for Google Ads, Meta/Facebook, LinkedIn, and other paid channels — mastering headline formulas, character limits, A/B testing copy variants, responsive search ads, and platform-specific best practices.

Craft concise, decision-ready stage-gate review memos that enable executive go/no-go/redirect decisions using Cooper's Stage-Gate framework, the Pyramid Principle, and structured risk assessment.

Writes compelling e-commerce product descriptions that translate features into benefits, use sensory language, and optimize for both conversion and search — covering marketplace listings, spec sheets, comparison copy, and brand storytelling.

Helps you design effective color systems using modern color spaces (OKLCH, LCH, HSL), generate harmonious palettes, ensure WCAG contrast compliance, create dark mode adaptations, and build semantic color token architectures.

Guides teams through the complete Google Ventures Design Sprint process — from sprint planning and recruitment through the 5-day structure (Map, Sketch, Decide, Prototype, Test) to post-sprint synthesis. Covers all core exercises including How Might We, Lightning Demos, Crazy 8s, solution sketching, storyboarding, realistic prototyping, and 5-act user testing, with adaptations for remote/hybrid formats and compressed sprint variations.

Creates authoritative B2B white papers that establish thought leadership, combining research-backed insights with compelling narrative structure to generate qualified leads and drive industry influence.

Craft high-converting headlines using proven copywriting formulas, emotional trigger psychology, and platform-specific optimization. Get scored, ranked headline options with A/B testing recommendations.

Craft investor-ready pitch decks with compelling narratives, stage-appropriate metrics, and professional slide architecture that communicates traction and market opportunity.

Designs comprehensive visual identity systems including logo architecture, color palettes, typography scales, and brand guidelines that ensure consistency across all touchpoints.

Expert in brand identity design covering logo systems, visual language development, color theory, typography selection, brand guidelines creation, and multi-platform identity implementation.

Select and implement platform-appropriate mobile UI patterns for iOS and Android — from navigation architecture and gesture design to responsive layouts and accessibility compliance.

Write clear, structured one-page decision memos that frame options, quantify trade-offs, and present actionable recommendations for executive and board-level audiences.

Expert advisor for establishing, evaluating, and improving design system governance frameworks. Covers contribution models, versioning strategies, adoption metrics, accessibility enforcement, deprecation policies, and cross-team alignment for organizations of any scale.