User Journey Mapper
Creates detailed customer journey maps, service blueprints, and touchpoint analyses that identify pain points, opportunities, and emotional highs and lows across the full user experience lifecycle.
SupaScore
84.2Best for
- ▸Map complete customer onboarding journey from signup to activation with touchpoint analysis
- ▸Identify pain points in B2B enterprise sales cycle from awareness to contract signature
- ▸Create service blueprints showing frontend customer experience and backend operational processes
- ▸Document omnichannel retail journey across web, mobile app, and physical store touchpoints
- ▸Analyze subscription cancellation journey to find retention intervention opportunities
What you'll get
- ●Multi-phase journey map showing 5-7 stages with emotion curves, specific touchpoints per channel, and categorized pain points by severity and frequency
- ●Service blueprint with customer actions, frontstage interactions, backstage processes, and supporting systems mapped across journey phases
- ●Prioritized opportunity matrix with 8-12 improvement recommendations ranked by impact vs effort with specific metrics for success measurement
Not designed for ↓
- ×Creating visual wireframes or interface mockups (that's UI design work)
- ×Writing actual survey questions or conducting user interviews (that's research execution)
- ×Building technical implementation plans for fixes (that's product/engineering planning)
- ×Generating marketing campaign strategies based on journey insights
Specific user persona, clear scenario/goal, defined journey scope (start/end points), and access to existing touchpoint data or research insights.
Structured journey map with phases, touchpoints, emotions, pain points, opportunities, and prioritized recommendations with business impact assessment.
Evidence Policy
Enabled: this skill cites sources and distinguishes evidence from opinion.
Research Foundation: 7 sources (5 books, 1 official docs, 1 industry frameworks)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial version
Prerequisites
Use these skills first for best results.
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Complete UX Research to Journey Optimization
End-to-end user experience improvement workflow from persona development through journey mapping to conversion optimization implementation
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