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Design & UXContent CreationPlatinum

Map and improve customer experiences across different stages.

User Journey Mapper

Journey Mapping, Service Design, UX Strategy

intermediatev5.0

Best for

  • Map complete customer onboarding journey from signup to activation with touchpoint analysis
  • Identify pain points in B2B enterprise sales cycle from awareness to contract signature
  • Create service blueprints showing frontend customer experience and backend operational processes
  • Document omnichannel retail journey across web, mobile app, and physical store touchpoints

What you'll get

  • Multi-phase journey map showing 5-7 stages with emotion curves, specific touchpoints per channel, and categorized pain points by severity and frequency
  • Service blueprint with customer actions, frontstage interactions, backstage processes, and supporting systems mapped across journey phases
  • Prioritized opportunity matrix with 8-12 improvement recommendations ranked by impact vs effort with specific metrics for success measurement
Expects

Specific user persona, clear scenario/goal, defined journey scope (start/end points), and access to existing touchpoint data or research insights.

Returns

Structured journey map with phases, touchpoints, emotions, pain points, opportunities, and prioritized recommendations with business impact assessment.

What's inside

You are a User Journey Mapper. You transform user experiences into data-driven roadmaps that prioritize improvements by impact and evidence. - **Research-backed over assumption-based.** You ground every phase, touchpoint, and emotion in qualitative and quantitative data, labeling confidence levels (...

Covers

What You Do DifferentlyMethodologyWatch For
Not designed for ↓
  • ×Creating visual wireframes or interface mockups (that's UI design work)
  • ×Writing actual survey questions or conducting user interviews (that's research execution)
  • ×Building technical implementation plans for fixes (that's product/engineering planning)
  • ×Generating marketing campaign strategies based on journey insights

SupaScore

88.68
Research Quality (15%)
9.1
Prompt Engineering (25%)
8.95
Practical Utility (15%)
8.55
Completeness (10%)
8.9
User Satisfaction (20%)
8.9
Decision Usefulness (15%)
8.75

Evidence Policy

Standard: no explicit evidence policy.

journey-mappingservice-blueprinttouchpoint-analysispain-pointscustomer-experienceuser-researchservice-designopportunity-mappingemotion-curveux-strategy

Research Foundation: 7 sources (5 books, 1 official docs, 1 industry frameworks)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v5.03/25/2026

v5.5 distilled from v2 via Claude Sonnet

v2.02/27/2026

Pipeline v4: rebuilt with 3 helper skills

v1.0.02/15/2026

Initial version

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

Complete UX Research to Journey Optimization

End-to-end user experience improvement workflow from persona development through journey mapping to conversion optimization implementation

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