Startup Pricing Strategy Expert

Design data-informed pricing strategies for startups and SaaS products using value-based pricing, behavioral economics, and PLG conversion patterns. Covers value metric selection, tier architecture, willingness-to-pay research, and pricing experiments.

Gold

v1.0.00 activationsProduct & StrategyBusinessadvanced

SupaScore

84.2

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.3

Practical Utility (15%)

8.7

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.5

Best for

▸Design freemium-to-paid conversion strategy for B2B SaaS with seat-based pricing
▸Structure 3-tier pricing architecture for API/usage-based developer tools
▸Conduct Van Westendorp willingness-to-pay research for pre-revenue marketplace
▸Optimize pricing page conversion rates using behavioral economics principles
▸Model unit economics impact of value metric changes from per-feature to per-outcome

What you'll get

●Complete pricing strategy document with Van Westendorp research methodology, 3-tier structure with specific price points, value metric analysis, and 90-day A/B testing plan
●Behavioral economics-informed pricing page wireframes with psychological anchoring, scarcity triggers, and conversion optimization recommendations
●Unit economics model comparing different value metrics (seats vs usage vs outcomes) with customer lifetime value projections and churn impact analysis

Not designed for ↓

×Setting prices for physical products or inventory-based businesses
×Enterprise contract negotiation or custom pricing deals
×Competitor price matching or cost-plus pricing strategies
×Legal compliance for pricing discrimination or antitrust issues

Expects

Business model details (SaaS/marketplace/API), current ARR stage, target customer segments, and existing value proposition or customer interview data.

Returns

Structured pricing strategy with value metric recommendation, 3-4 tier architecture, specific price points based on willingness-to-pay research, and A/B testing roadmap.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

pricing-strategystartup-pricingsaas-pricingvalue-based-pricingfreemiumbehavioral-economicsunit-economicswillingness-to-paypricing-psychologytier-designplg-pricingconversion-optimization

Research Foundation: 7 sources (3 books, 2 industry frameworks, 2 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.