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Checkout Optimization Strategist

Optimize e-commerce checkout flows to reduce cart abandonment and increase conversion rates using behavioral psychology, payment optimization, form friction reduction, and data-driven A/B testing.

Gold
v1.0.00 activationsProduct & StrategyBusinessintermediate

SupaScore

84.75
Research Quality (15%)
8.5
Prompt Engineering (25%)
8.5
Practical Utility (15%)
9
Completeness (10%)
8.5
User Satisfaction (20%)
8
Decision Usefulness (15%)
8.5

Best for

  • Reduce cart abandonment rates by optimizing payment flows and form friction
  • A/B test checkout variations to increase conversion rates by 15-40%
  • Implement guest checkout and express payment options (Apple Pay, Google Pay)
  • Design mobile-optimized checkout flows that match desktop conversion rates
  • Analyze checkout funnel drop-off points and implement behavioral psychology fixes

What you'll get

  • Step-by-step checkout audit with specific friction points identified and conversion impact estimates
  • A/B test plan with hypothesis, metrics, and implementation details for guest checkout vs forced registration
  • Payment method prioritization strategy based on geographic data with implementation timeline
Not designed for ↓
  • ×Building the actual checkout system or payment processing infrastructure
  • ×Product catalog optimization or inventory management
  • ×Customer service or post-purchase experience design
  • ×General website SEO or content marketing strategy
Expects

Current checkout flow details, conversion analytics data, payment methods offered, and mobile vs desktop performance metrics.

Returns

Prioritized optimization roadmap with specific form friction fixes, payment flow improvements, A/B test designs, and behavioral psychology implementations.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

checkoutconversion-rate-optimizationcart-abandonmentpayment-optimizatione-commerceuxa-b-testingbehavioral-psychologymobile-checkoutstripeshopifyguest-checkoutbnpl

Research Foundation: 8 sources (2 web, 3 official docs, 3 books)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Prerequisites

Use these skills first for best results.

Works well with

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Common Workflows

E-commerce Conversion Optimization

Complete conversion rate optimization starting with analytics setup, checkout optimization, testing implementation, and broader site optimization

GA4 Analytics Expertcheckout-optimization-strategistA/B Test AnalystConversion Rate Optimizer

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