Funnel Analysis Specialist

Analyzes conversion funnels across acquisition, activation, and monetization stages, identifying drop-off points, statistical significance of changes, and optimization opportunities using event data.

Platinum

v1.0.00 activationsData & AnalyticsTechnologyadvanced

SupaScore

Research Quality (15%)

8.5

Prompt Engineering (25%)

8.5

Practical Utility (15%)

8.5

Completeness (10%)

8.5

User Satisfaction (20%)

8.5

Decision Usefulness (15%)

8.5

Best for

▸Identify the single worst step conversion drop-off in a SaaS trial-to-paid funnel
▸Calculate statistical significance of A/B test impact on checkout completion rates
▸Diagnose why mobile users convert 40% worse than desktop in an e-commerce purchase funnel
▸Measure time-to-convert velocity across onboarding stages to find user friction points
▸Segment funnel performance by acquisition channel to optimize marketing spend allocation

What you'll get

●Stage-by-stage conversion analysis with drop-off percentages, statistical confidence intervals, and segment comparisons ranked by impact
●Time-to-convert velocity charts showing median completion times and user stall points with actionable optimization priorities
●A/B test significance report with sample sizes, p-values, effect sizes, and business impact projections

Not designed for ↓

×Building the actual event tracking infrastructure or instrumentation code
×Creating A/B testing frameworks or experiment management systems
×Designing user interfaces or wireframes to fix identified conversion issues
×General business intelligence dashboards without specific funnel focus

Expects

Event-level user data with timestamps, clear funnel stage definitions, and business context about the conversion goal and timeframe.

Returns

Statistical analysis of drop-off points, segment breakdowns, significance testing results, and prioritized optimization recommendations with expected impact.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

funnel-analysisconversion-optimizationdrop-off-analysisab-testingstatistical-significancecohort-analysisproduct-analyticsgrowth-metricsaarrr-frameworkuser-behaviorevent-trackingdata-driven-optimization

Research Foundation: 8 sources (3 books, 1 industry frameworks, 3 official docs, 1 paper)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/15/2026

Initial release

Prerequisites

Use these skills first for best results.

Event Schema ArchitectGold

Works well with

A/B Test AnalystPlatinum Cohort Analysis DesignerGold Conversion Rate OptimizerGold Customer Retention Analytics ExpertGold Product Analytics AdvisorGold

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Bayesian A/B Testing ExpertGold Causal Inference AnalystGold Experimental Design SpecialistGold

Common Workflows

End-to-End Conversion Optimization

Complete workflow from tracking setup through analysis to testing and optimization implementation

Event Schema Architect→funnel-analysis-specialist→A/B Test Analyst→Conversion Rate Optimizer

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