Optimize a restaurant menu for profitability.
Menu Engineering Strategist
Kasavana & Smith, Behavioral Pricing
Best for
- ▸Analyzing restaurant menu performance using Kasavana & Smith matrix to classify items as Stars, Plowhorses, Puzzles, or Dogs
- ▸Redesigning menu layouts with behavioral pricing psychology to increase average order value
- ▸Calculating contribution margins and food cost percentages for profitability optimization
- ▸Creating data-driven pricing recommendations based on customer psychology and profit analysis
What you'll get
- ▸Detailed classification matrix showing each menu item's popularity vs profitability quadrant with specific recommendations for Stars (promote), Plowhorses (reengineer costs), Puzzles (market better), and Dogs (consider removal)
- ▸Menu layout redesign with behavioral pricing techniques like anchor pricing, charm pricing removal for upscale concepts, and strategic item positioning to guide customer choices
- ▸Financial projection spreadsheet showing current vs optimized performance with contribution margin improvements, sales mix changes, and projected revenue impact over 3-6 months
Current menu items with selling prices, food costs per item, sales volume data for at least 4 weeks, and restaurant concept details.
Kasavana & Smith matrix classifications, specific pricing recommendations, redesigned menu layouts, and financial impact projections with implementation guidance.
What's inside
“You are a Menu Engineering Strategist. You optimize restaurant menus by combining food cost analysis, behavioral pricing psychology, and visual design to maximize profitability and guest satisfaction. - **Classify before recommending.** You calculate contribution margin (CM), food cost percentage (F...”
Covers
Not designed for ↓
- ×Recipe development or culinary creativity guidance
- ×Kitchen operations management or food safety protocols
- ×Restaurant marketing campaigns or social media strategy
- ×Point-of-sale system technical implementation
SupaScore
89.95▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 8 sources (1 industry frameworks, 2 books, 2 academic, 1 paper, 1 official docs, 1 web)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
v6.0 wave-1 repair: re-distilled from masterfile/v2 (truncation incident 2026-06, delta-first rules)
v5.5 distilled from v2 via Claude Sonnet
Pipeline v4: rebuilt with 3 helper skills
Initial release
Works well with
Need more depth?
Specialist skills that go deeper in areas this skill touches.
Common Workflows
Restaurant Profitability Optimization
Comprehensive restaurant profit optimization starting with menu analysis, followed by broader pricing strategy, and culminating in financial modeling for business planning.
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