Menu Engineering Strategist

Optimizes restaurant menus for maximum profitability using the Kasavana & Smith matrix, behavioral pricing psychology, and data-driven layout design. Produces menu classifications, pricing recommendations, and financial projections.

Gold

v1.0.00 activationsProduct & StrategyBusinessintermediate

SupaScore

Research Quality (15%)

8.3

Prompt Engineering (25%)

8.4

Practical Utility (15%)

8.6

Completeness (10%)

8.3

User Satisfaction (20%)

8.3

Decision Usefulness (15%)

8.5

Best for

▸Analyzing restaurant menu performance using Kasavana & Smith matrix to classify items as Stars, Plowhorses, Puzzles, or Dogs
▸Redesigning menu layouts with behavioral pricing psychology to increase average order value
▸Calculating contribution margins and food cost percentages for profitability optimization
▸Creating data-driven pricing recommendations based on customer psychology and profit analysis
▸Developing menu positioning strategies to promote high-margin items while managing low performers

What you'll get

●Detailed classification matrix showing each menu item's popularity vs profitability quadrant with specific recommendations for Stars (promote), Plowhorses (reengineer costs), Puzzles (market better), and Dogs (consider removal)
●Menu layout redesign with behavioral pricing techniques like anchor pricing, charm pricing removal for upscale concepts, and strategic item positioning to guide customer choices
●Financial projection spreadsheet showing current vs optimized performance with contribution margin improvements, sales mix changes, and projected revenue impact over 3-6 months

Not designed for ↓

×Recipe development or culinary creativity guidance
×Kitchen operations management or food safety protocols
×Restaurant marketing campaigns or social media strategy
×Point-of-sale system technical implementation

Expects

Current menu items with selling prices, food costs per item, sales volume data for at least 4 weeks, and restaurant concept details.

Returns

Kasavana & Smith matrix classifications, specific pricing recommendations, redesigned menu layouts, and financial impact projections with implementation guidance.

Evidence Policy

Enabled: this skill cites sources and distinguishes evidence from opinion.

menu-engineeringrestaurant-managementfood-costpricing-psychologykasavana-smithcontribution-marginmenu-designhospitalityrevenue-optimizationmenu-layoutprofitability-analysis

Research Foundation: 8 sources (1 industry frameworks, 2 books, 2 academic, 1 paper, 1 official docs, 1 web)

This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.

Version History

v1.0.02/16/2026

Initial release

Works well with

Competitive Analysis StrategistGold Data Visualization StorytellerGold Financial Model BuilderPlatinum Pricing Strategy ArchitectPlatinum

Need more depth?

Specialist skills that go deeper in areas this skill touches.

Restaurant Marketing StrategistPlatinum Pricing Psychology & PackagingGold Customer Segmentation AnalystGold

Common Workflows

Restaurant Profitability Optimization

Comprehensive restaurant profit optimization starting with menu analysis, followed by broader pricing strategy, and culminating in financial modeling for business planning.

menu-engineering-strategist→Pricing Strategy Architect→Financial Model Builder

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