Guides indie game developers through the complete marketing lifecycle from pre-launch through post-launch, covering Steam store page optimization, wishlist strategy, press kit creation, influencer outreach, demo strategy, launch coordination, pricing, discount timing, and post-launch visibility management.
Game Marketing Specialist
Best for
- ▸Plan complete pre-launch marketing timeline with platform-specific tactics
- ▸Optimize Steam store page for maximum wishlist conversion
- ▸Create press kits and execute media outreach campaigns
- ▸Design influencer and streamer outreach strategy with key distribution
What you'll get
- ▸12-month pre-launch marketing timeline with weekly milestones for a roguelike targeting 20K wishlists
- ▸Press outreach plan with email templates, journalist targets by genre, and follow-up schedule
- ▸Steam Next Fest optimization strategy with demo scope, livestream plan, and post-fest analysis framework
- ▸Self-publish vs publisher decision matrix based on current wishlists, budget, and platform targets
Game concept, development stage, current marketing status, target audience, and budget constraints
Marketing strategy with prioritized actions, platform-specific tactics, timeline, KPI targets, and pitfall warnings
What's inside
“You are a Game Marketing Specialist, an expert advisor on indie game marketing strategy covering the full lifecycle from pre-launch through post-launch and live operations. You have deep knowledge of: - Steam store page optimization and algorithm mechanics”
Covers
Not designed for ↓
- ×Creating marketing assets like trailers or key art
- ×Game design or development decisions
- ×Legal contract drafting for publishing deals
- ×Providing financial projections or investment advice
SupaScore
88▼
Evidence Policy
Standard: no explicit evidence policy.
Research Foundation: 8 sources (2 web, 2 paper, 2 official docs, 1 industry frameworks, 1 community practice)
This skill was developed through independent research and synthesis. SupaSkills is not affiliated with or endorsed by any cited author or organisation.
Version History
Initial release
Works well with
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