Your CMO wants a competitive positioning analysis by Friday. Your content lead is drowning in briefs. Your paid ads person just quit, and nobody knows how to interpret the GA4 data they left behind.
This is normal. Marketing teams run lean. The average SaaS marketing team has 4-6 people covering strategy, content, demand gen, analytics, social, and brand. That is six disciplines, each with its own body of knowledge, its own frameworks, its own definition of "done well."
When you ask generic AI for help, you get the kind of output that sounds reasonable for about 30 seconds — until you realize it has no framework, no methodology, and no awareness of what "good" looks like in your specific domain. Ask it for a competitive positioning analysis and you get bullet points that could describe any company in any market. Ask it for SaaS metrics insights and it tells you "CAC should be less than LTV" — thanks, that is helpful.
That changes when you use purpose-built skills. Below are 12 of the highest-scored marketing and business skills on supaskills, grouped by what marketing teams actually need day-to-day. Every skill listed here carries a Platinum or Gold SupaScore tier, meaning it passed a 6-dimension quality assessment covering research depth, prompt engineering, practical utility, completeness, user satisfaction, and decision usefulness.
Not a wish list. A working toolkit.
Strategy: See the Market Before You Move
Most marketing failures are not execution failures. They are positioning failures. You picked the wrong angle, targeted the wrong segment, or built messaging that sounded like everyone else in the category. These skills exist to prevent that.
Competitive Positioning Analyst
Platinum-tier. This skill does what a brand strategist charges $15K to do: maps your competitive landscape, identifies positioning gaps, and builds a differentiation matrix. Feed it your product description and three competitor URLs. Out comes a positioning map with specific messaging angles you can test this week — not vague "differentiate on quality" advice, but concrete positioning statements tied to specific buyer segments.
What it replaces: the quarterly positioning deck that nobody reads because it arrived three months late.
B2B Brand Positioning Expert
Platinum-tier. Built specifically for B2B — not consumer, not DTC, not "let's make it viral." B2B positioning has different rules: longer sales cycles, committee decisions, technical buyers who see through fluff. This skill structures positioning around buyer pain, competitive alternatives, and proof points that matter in enterprise selling. It knows the difference between positioning for a CTO (technical debt reduction) and positioning for a CFO (cost avoidance). That distinction is worth entire campaigns.
Pricing Strategy Architect
Platinum-tier. Pricing is the most underinvested lever in most marketing orgs. A 1% improvement in pricing yields more profit than a 1% improvement in volume — but most teams default to "look at what competitors charge." This skill runs through value-based, competitive, and cost-plus frameworks, then recommends tier structures, anchoring strategies, and price sensitivity testing approaches. It produces the kind of analysis that pricing consultants bill $400/hour for, including willingness-to-pay segmentation and packaging recommendations.
Content: From Brief to Published
The bottleneck in most content operations is not ideas. It is structured, on-strategy output that does not need three rounds of editing before it can go live. These skills produce draft-quality content that respects brand voice, SEO requirements, and conversion goals simultaneously.
AI Prompt Copywriter
Platinum-tier — one of the highest-scored content skills in the entire catalog. This skill understands persuasion mechanics, tone calibration, and the difference between copy that informs and copy that converts. Use it for landing pages, product launches, email campaigns, and sales enablement. It knows when to lead with pain and when to lead with aspiration. It structures arguments using proven persuasion frameworks, not generic "benefit-feature-CTA" templates. The output reads like someone who has written 500 product pages, because the skill is grounded in that depth of methodology.
What agency owners notice: you spend less time rewriting. The first draft is closer to final than anything a generic prompt produces.
Conversion Copy Analyst
Platinum-tier. Takes existing copy and tells you exactly where it leaks. Analyzes headline strength, CTA placement, objection handling, reading flow, and message hierarchy. If your landing page converts at 2.1% and you do not know why, start here. The skill produces annotated feedback — not "this could be stronger" but "this headline makes a claim without proof; add a specific metric or customer result." Actionable, specific, immediate.
SEO Copywriter
Gold-tier. Knows the difference between keyword-stuffing and semantic relevance. Structures content around search intent — informational, navigational, transactional — and adapts the content format accordingly. Builds internal linking recommendations, balances readability with ranking signals, and ensures topical authority through entity coverage. Feed it a target keyword and a content brief. Get back a structured draft with H2/H3 hierarchy, NLP-optimized paragraphs, metadata suggestions, and a recommended internal linking map.
Analytics: Numbers That Mean Something
Every marketing team has dashboards. Few have insight. The gap between "we track MRR" and "we understand why MRR dipped 4% in week 38" is the gap these skills close.
SaaS Metrics Analyst
Platinum-tier. Your junior analyst just became senior-level on SaaS metrics. This skill knows the relationships between CAC, LTV, payback period, net revenue retention, and logo churn — and more importantly, knows which metric matters most at your stage. Seed stage? Focus on activation rate and time-to-value. Series B? Net revenue retention is your north star. Post-PMF? Payback period determines how fast you can grow. The skill adjusts its analysis framework based on company stage and business model. It does not just calculate — it interprets.
Hand it your monthly numbers and get back a narrative that your board will understand. The metric that improved, the metric that needs attention, and the one leading indicator that predicts next quarter.
GA4 Analytics Expert
Platinum-tier. GA4 confused everyone. The event-based model, the new attribution, the exploration reports nobody understands — the migration from Universal Analytics left most marketing teams with less insight than they had before. This skill speaks GA4 fluently. Ask it to build a custom report for content attribution across organic touchpoints. Or to set up conversion funnels that actually match your user journey. Or to debug why your event tracking stopped working after the last GTM deploy. It knows the API, the UI, and the gotchas that the documentation does not mention.
Retention Cohort Analyst
Platinum-tier. Cohort analysis separates serious marketing teams from those running on vibes. This skill builds retention curves, identifies drop-off points, and recommends interventions by cohort segment. It knows the difference between vanity retention (MAU that includes one-time visitors) and real retention (users who complete core actions repeatedly). If you have the data but not the framework to make sense of it, this is the skill that bridges the gap.
Growth: Move the Numbers
Growth is not a department. It is a discipline. These skills cover the mechanics: where to acquire, how to convert, what to test, and how to scale what works.
Customer Acquisition Cost Optimizer
Platinum-tier. Calculates blended and channel-specific CAC, benchmarks against industry standards, and identifies the channels where your marginal CAC is lowest. Most teams know their blended CAC. Few know their marginal CAC by channel — the cost of the next customer from Google Ads versus the next customer from content versus the next customer from partnerships. This skill runs that analysis and shows you where to shift budget. The difference between spending $40K/month on ads and spending $40K/month on ads profitably.
Landing Page Optimization Specialist
Platinum-tier. Goes beyond "make the button bigger." Analyzes page structure, message-market fit, trust signals, social proof placement, and friction points in the conversion path. Produces specific A/B test hypotheses ranked by expected impact, complete with test duration estimates and sample size requirements. Run one test per week from its recommendations and you will have a measurably better conversion rate within a month. Your designer will appreciate the specificity — "move the social proof above the fold and replace the stock photo with a customer logo bar" is more useful than "optimize the page."
Growth Hacking Framework
Platinum-tier. The term "growth hacking" is overused, but the methodology behind it is sound: rapid experimentation across acquisition, activation, retention, revenue, and referral. This skill structures experiments using ICE scoring (Impact, Confidence, Ease), designs test protocols with clear success criteria, and documents learnings in a format your team can build on. It maintains a running experiment backlog and helps you prioritize what to test next based on your current growth bottleneck.
Social and Community: Show Up Where It Matters
Social media for B2B and SaaS is not about going viral. It is about showing up consistently with content that builds trust over time. These skills help you do that without burning 20 hours a week.
Social Media Copywriter
Platinum-tier. Adapts voice across platforms — LinkedIn is not Twitter is not Instagram. Each platform has its own grammar: LinkedIn rewards structured insights with personal hooks, Twitter rewards compression and wit, Instagram rewards visual-first storytelling. This skill produces platform-native copy that respects character limits, visual-first formats, and the engagement patterns of each network. Batch-produce a week of posts in 30 minutes instead of agonizing over one post per day.
Twitter Thread Writer
Platinum-tier. Threads are still one of the highest-engagement formats for B2B thought leadership. This skill structures long-form arguments into scroll-stopping thread format: hook, tension, evidence, payoff. It knows the mechanics — the first tweet needs to work as a standalone, the thread needs a rhythm of insight and relief, and the last tweet needs a clear call to action. The difference between a thread that gets 12 impressions and one that gets 12K is not luck. It is structure.
How to Choose
If you run a SaaS marketing team, start with three: SaaS Metrics Analyst for clarity on your numbers, Competitive Positioning Analyst for strategy, and Conversion Copy Analyst for your landing pages.
If you run an agency, the content cluster is your multiplier. AI Prompt Copywriter, SEO Copywriter, and Landing Page Optimization Specialist together cover 80% of what clients ask for.
If you are a solo founder doing everything, GA4 Analytics Expert and Growth Hacking Framework give you the analytical backbone you are probably missing. Add Customer Acquisition Cost Optimizer once you are spending on paid channels.
The common thread: every skill listed here solves a specific problem that generic AI handles poorly. Not because the model is bad — because the prompt has no methodology, no domain depth, and no quality control. These skills have all three.
Every skill listed here is available on supaskills. Browse the marketing and business collection, activate what you need, and run it inside Claude Code. The expert is already in the room. You just need to install it.